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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 170
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.

2021 189
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Why Florida fast casual brand doubled down on mobile marketing

RGU

​ by Cherryh Cansler EVOS worked with ShopAdviser on a six-week mobile marketing campaign across four locations in Florida. Earlier this year, the marketing solutions company polled dozens of QSR and fast casual restaurant owner/operators to uncover what was missing in their marketing strategies.

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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds.

2019 128
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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Wendy’s and Burger King are two masters in the genre, sparking lots of interest and engagement that’s helping to drive fast-food growth.

Marketing 209
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MRM Research Roundup: Mid-July 2020 Edition

Modern Restaurant Management

Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants. Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Forecasts: Summer (in ranking order).

2020 195