Remove 2019 Remove Customer Service Remove Fast Casual Remove Mobile Ordering
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 171
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. .

2021 190
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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds.

2019 128
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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

This new year is a perfect time to begin shaping a long-term vision and identifying opportunities for growing your restaurant or food services business over the next ten years. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209
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MRM Research Roundup: Mid-July 2020 Edition

Modern Restaurant Management

Limited-service brands continue doing much better regarding sales growth year over year. Quick service has reached nine consecutive weeks of strong positive comp sales growth. Pace of recovery for fast casual brands has slowed down considerably, although results continue to be much better than for full-service restaurants.

2020 195
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2024 Outlook: Restaurant Trends and Challenges, Part Two

Modern Restaurant Management

In the year ahead, we will continue to offer our customers the true and authentic service our brand is known for, making sure they feel taken care of when visiting any of our more than 500 restaurants across the country. Moreover, in the coming year, early access to novel menu additions is set to become a sought-after offering.

2024 133