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McDonald's is making a massive investment in digital marketing

Restaurant Business

The fast-food giant is shifting spending to digital marketing and plans to invest “hundreds of millions” into digital innovation, including new ordering channels, personalization and loyalty.

Marketing 128
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Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. In some cases, it was simply to make money through a merger or acquisition.

2020 197
Insiders

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Restaurant Insiders on 2020 Lessons Learned, Part One

Modern Restaurant Management

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Ranbir Bhatia, GM, Benares NJ in Wyckoff, New Jersey.

2020 180
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MRM Research Roundup: End-of-February 2020 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192
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MRM Franchise Feed: CPK’s Franchise Momentum and Rex’s Rebuilds

Modern Restaurant Management

” Minardi brings more than 35 years of global restaurant business experience to CPK, most recently as the International President at Madrid-based Telepizza Group, leading an IPO launch for the company and entry into five new international markets. .” McDonald's Establishes APIA Scholarship.

Franchise 104
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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The report also highlights that consumers favored self-service or digital ordering over ordering from restaurant team members, which for some brands could address the crippling labor shortage facing restaurants throughout the country. For restaurant brands, the digital pivot is imperative to getting the customer experience right.”

2021 170
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Restaurant Profit Margins: A No-Brainer Guide to Maximizing Your Profits

Notch

According to a recent Forbes article , sit-down restaurants make a profit of about 6%. While 6% is actually a high-water mark for this industry in recent years, it's still considered low by most investment standards. You also want and need to make money running your restaurant. Shifts in the real estate market can raise rent.