This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nuanced, Specific Queries Redefine SEO A study by Ahrefs analyzing about 150 million keywords found that 63.1 Restaurants must diversify their SEO strategies to remain visible in these evolving search paradigms, ensuring they meet the personalized needs of potential customers. percent of searches were non-branded.
Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. And that’s what we have technology, to make this job easy and, why not, even fun, for us.
According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. This is done through creating high quality content on your website and leveraging the power of on-page SEO.
The restaurant industry is changing quickly, and technology plays a big role. SEO is more than just a trend; it's a way to get potential customers to your website. This means that restaurants and franchises must focus on efficiency and lean operations. One way to do this is to open a virtual restaurant.
Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals. Referrals are just as important for restaurants as reviews.
Restaurants are increasingly harnessing AI technology to boost efficiencies and reduce costs. AI technology can help restaurants protect themselves and their customers from financial losses stemming from card-related fraud. The technology not only can create content but also optimize it for SEO purposes to help target customers.
SEO Best Practices for Restaurants : Search engine optimization (SEO) helps your restaurant show up in top online search results, displaying your website to more customers. Local SEO and Online Presence Most customers find restaurants online before ever stepping through the door. Leveraging smart restaurant technology.
Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Plan for Gaps in Your Budget. Managing cash flow can be difficult for seasonal businesses.
Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Having a website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Create a blog section on your website.
Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Our expertise in restaurant-specific local SEO has made them the go-to partner for businesses seeking to dominate their local digital landscape.
This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.
As consumer values shift due to factors like technological advancements and economic pressures, guest expectations in the hospitality industry have also changed to prioritize personalization, convenience, and the long-term value from brands. Solicit feedback and involve your guests in the planning process.
Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. There is a variety of restaurant technologies out there to help. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. That all changed in 2020.
Local SEO & Google Business Profile: If your restaurant depends on foot traffic, optimizing for local search ensures you appear in restaurants near me searches. Technology and Convenience: Meet Customers Where They Order Todays diners expect a smooth experience from start to finish. What worked a year ago might not resonate today.
But in an increasingly technology-driven world, consumer expectations are shifting as AI reshapes digital marketing strategies. Some of the most integral digital marketing channels for B2B include content and search engine optimisation (SEO), email (whether for cold outreach or targeted newsletters), and website.
With Google committing to the AI project, the technology is likely to advance quickly and will present significant opportunities for business owners who are able to get ahead of the curve. Sixty-two percent of consumers find new restaurants through Google, making it the most popular method of discovering new food.
As technology evolves and client tastes change, successful marketing techniques must be examined and updated accordingly. In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media.
With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings.
The restaurant business is one of the most competitive destinations in search engine optimization (SEO). About the Author Alina Tytarenko is part of the marketing team at SE Ranking SEO platform and has worked in the digital marketing sphere for four years. High-quality localization will help overcome them.
Creating an SEO optimized website Anyone can create a sleek, multifunctional website these days. One key aspect of your website is search engine optimization (SEO). Having a website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Create a blog section on your website.
Our mission is to bring you the most objective and accurate information about technology for restaurant and hospitality businesses. We are covering a variety of topics pertaining to restaurant and hospitality businesses, ranging from finance and technology to marketing and daily management. Mike Nesselbeck, SEO Specialist.
SEO & Discoverability Threads Threads, with its long-form content, offers a great potential for SEO. X While X’s concise posts may seem limiting for SEO, the platform’s high engagement rate and vast user base can amplify content reach.
Creating an SEO-optimized website. One key aspect of your restaurant website is search engine optimization (SEO). A website that ticks all the right SEO boxes allows Google and other search engines to work to their full potential. Your SEO score is like a ranking for potential customers. Is my menu accessible and legible?
Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers. "But while consumers are anxious to get back out there to eat, they come with new expectations on everything from menus to the technology used to increase safety. Can't touch this. Challenges of Payment Options.
The Restaurant Technology Guys. As you probably guessed, this podcast has everything to do with restaurant technology. You can tune in to The Restaurant Technology Guys on: Apple Podcasts , Stitcher , Soundcloud , or. Walchef, founder of Cali BBQ and Cali BBQ Media. podcast website. podcast website. podcast website.
These experiments, largely rooted in technology solutions, will be focused on increasing their efficiency while also deepening their customer relationships. Retailers with strong customer connections ad robust investments in omnichannel models, including technology, will be best positioned. ” A Year of Challenges U.S.
But business catering is a different beast requiring different menus, operations, and technology. Restaurants require different menus, operations, and technology to manage their catering business. In fact, according to a recent report from ezCater, 97 percent of restaurant operators expect to see year-over-year growth.
This is the second part of our 2 part podcast series on Restaurant Marketing Technologies that many Restaurants use to grow their restaurant profitability. The technologies we discuss today are ones that we use and that are either free or very cost effective. Restaurant SEO. It’s not cheap, $120 every month, but it’s worth it!
To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Restaurant marketing technology allows the restaurant to reach customers and communicate with them easily.
Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Today, we list the must-have technologies for food trucks. Help your guests ease through your food truck experience with fast card technology. Food Safety Technology.
Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Use Technology to Stay Competitive Adopt digital menus, reservation apps, or online ordering systems. Technology isn’t just a convenience; it’s an expectation.
Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. There is a variety of restaurant technologies out there to help. Familiarize yourself with general and local SEO to learn how to optimize your site for these users. That all changed in 2020.
With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.
With 28,000 associates and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. Consistent management of online listings, menus, and reviews dramatically improves SEO and placement in local search results.
They understand that customers are becoming more and more dependent on technology. One major restaurant marketing tip they focus on is Search Engine Optimization (SEO). A good SEO content strategy could be the difference between landing on page 1 of Google or on page 5 (where no one will ever see you).
Do Register Locally (Basic SEO). Have an SEO Friendly Website. If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – 1. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media.
Do Register Locally (Basic SEO). Have an SEO Friendly Website . If you wanna increase online food ordering traffic, then having an SEO friendly website could help with it. Tips for making an SEO friendly website – . In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media.
With rising costs and shrinking profit margins, it’s essential to leverage technology to enhance efficiency, reduce costs, and boost revenue. You can use your restaurant website to boost SEO , highlight your menu, build an email list , hire staff, show customers how to get to your location, and so much more.
There are just so many things you can do to spread the word about your restaurant and Martec (marketing technology) is essential in doing this. These days, technology helps a lot in how businesses simplify business operations. Yoast is your go-to tool to boost your SEO campaigns. What is Martec?
The company also has a management division that manages full-service restaurants. Goliath Consulting enjoys a ten-year track record of creating client success among local, regional and multi-unit national restaurant chains.
To do this, casinos focus on perfecting their online SEO strategies. Stay In-Tune with Technology The competition in the world of casinos is fierce. The casino with the most technologically advanced games typically attract the most visitors. That’s because they know the value of utilizing the latest technology.
With these things taken care of, you can focus on other aspects of managing your restaurant, like marketing and SEO , to boost brand awareness and increase your audience. Here are just a few of our favorites: Tarro Tarro makes phone orders easier than ever with AI technology, freeing up your staff for other tasks.
Step #3: Leverage TechnologyTechnology powers modern loyalty programs. You can also count on us to create an amazing website that is optimized for SEO and works across all digital platforms. Regardless of the type of loyalty program you pick, do make sure that your program is simple, transparent, and valuable.
What’s more, the technology related to web design advances almost constantly. Good headers can also improve your SEO score. SEO stands for search engine optimization , and the higher your score, the higher your website will rank in customer searches. Content : Content is another area where you can improve your SEO.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content