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Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
From taking orders to coordinating back-of-house operations, every moment counts. Nearly all (96 percent) restaurant managers rely on communication technology in their daily operations, with the most popular tools being mobile phones (74 percent) and in-app platforms (46 percent). Timing and teamwork are everything in restaurants.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.
Whether youre an independent operator or part of a small chain, visibility is everything. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Without effective marketing, your restaurant risks getting lost in a sea of options.
Once you have your CLV, you can then use it to guide your marketing budget, set realistic revenue goals, and prioritize the guests who drive your business. Instead of focusing on a single order or check size, CLV zooms out. One diner comes in once, orders a $20 pie, and never returns. Let’s say you run a neighborhood pizza shop.
One way to offset costs and give you more breathing room for pricing is by encouraging guests to place orders through direct website ordering. Choosing the right menu pricing method is crucial for setting prices that align with your business goals and customer expectations. And value doesnt stop at the plate.
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Cloud kitchens, in particular, enable restaurants to lower setup and operational costs, making them an attractive business model. Real-time order tracking. Order assignment and status updates.
In this article, you will learn: How to define your restaurants target market to guide your business decisions. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Next time its busy, look around your dining room and ask yourself, What do I see? Is it families, blue-collar workers, business people, hipsters, older generations?
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
A bar is a profitable business option if you’re looking to enter the food industry. You can also bundle drinks with appetizers or small bites to encourage higher-ticket sales. Review your inventory and spot areas where there’s over-ordering and spoilage, especially for perishable items like food and garnishes.
If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. From food costs and labor expenses to inflation and unpredictable sales volume, operating a restaurant business comes with constant, non-negotiable bills. What Are Restaurant Profit Margins?
Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Offer convenient payment optionswhether through mobile apps, contactless payments, or traditional methods. Handing out loyalty cards, promotions, or small tokens of appreciation can also enhance the exit experience.
What to Include in Your Restaurant Newsletter Every email should have a clear focus, offer real value for your readers, and include a natural call to action that makes it easy for them to take the next step, whether thats placing an order, making a reservation, or planning a visit.
Without dissecting what’s increasing business, they keep pumping money into the same two to three channels—when the reality could be that only one of those channels is doing all the heavy lifting, potentially wasting thousands on marketing efforts that bring in zero return on investment. Ignoring those effects gives you an incomplete picture.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. The growing popularity of online ordering has only made this challenge more urgent.
Your restaurant brand is the gut feeling a potential customer gets the first time they see your restaurant logo, scroll through your online ordering menu, or walk into your restaurant. Youre not just designing for yourselfyoure designing for the potential customers you want ordering from you day after day.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Here are five key features that can help: MobileOrdering : Speeds up order placement by letting customers order via their smartphones. times faster than traditional methods.
Integrating mobile inventory systems with POS platforms simplifies restaurant operations by automating inventory updates, reducing errors, and providing real-time insights. Key Features : Automated stock management, low-stock alerts, recipe costing, and mobile accessibility. Restaurant & Bar Inventory in 3 Easy Steps 1.
With evolving technology, bar owners now have access to cloud-based, mobile-friendly, and AI-powered solutions that improve efficiency. Whether you run a small pub or a high-volume nightclub, the right POS system can simplify operations and boost revenue.
Whether you manage a busy caf or a full-service restaurant, these actionable tips can make a significant difference in your daily operations. Table turnover rate may vary depending on the type of restaurant, but it is an important metric to track for any restaurant business. Of course, this tactic is not an exact science.
Software, as a Service, commonly referred to as SaaS, is a relatively new business model where software is licensed to customers on a subscription-based plan over the internet. Lower Learning Curve Many restaurants’ goal is to grow the business. Unlike traditional models, SaaS platforms can accommodate the growth of a business.
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. Enhanced Security: Built-in safeguards for customer and business data.
On the other hand, POS inventory alerts offer real-time updates, automate ordering, and minimize human mistakes. Many modern systems also include the ability to instantly 86 out-of-stock items, ensuring unavailable dishes are removed from menus in real tim epreventing order issues and improving the guest experience.
As more restaurants turn to automation, self-order kiosks are becoming a must-have for improving speed, accuracy, and customer satisfaction. But before making the switch, one key question stands out—what is the actual self-order kiosk price in 2025? What Is a self-order kiosk? Self-order kiosks can range in size and use.
Finding the best restaurant POS system isnt just about taking ordersits about unlocking smarter ways to run your business. From real-time inventory tracking to mobileordering and multi-location management, the right POS helps restaurants grow faster and operate more efficiently. Thats where Lavu leads the way.
It also streamlines the ordering process, ensuring that every ingredient is purchased and used with purpose. Controls Costs : Optimizes ordering and stock levels, avoiding unnecessary expenses. Enhances Supplier Management : Boosts ordering accuracy and supplier relationships.
Loyalty programs offer dining rewards, creating a bond between customers and your business. Subscription-Based Programs: Customers pay a small fee for perks like monthly dining discounts or personalized dining experiences. Mobile app rewards, gamified loyalty systems, and social media engagement rewards are now common.
Managing orders from multiple delivery apps can quickly overwhelm restaurant staff and disrupt service flow. Starting today, Lavu merchants will be able to see and auto-accept all orders, as well as analyze data across all locations and platforms using a single tablet. Khatri, CEO of Lavu. “By No problem!
As we move through 2025, this integrated system enables restaurants to manage every transaction—from online orders to in-store purchases—through a single, seamless platform. Get a Free POS Demo About Lavu Lavu is the world’s leading restaurant management platform for small and medium-sized restaurants. Learn more at Verifone.com.
Restaurants are a tough business, with only 50 percent of newly opened restaurants surviving to the five year mark. Handwashing sinks must be high enough to accommodate wheelchairs, scooters and other mobile devices sliding beneath them in order for the person to reach the faucet, soap and sink basin. Currently, 67.6
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