SpotOn

MAY 21, 2024

There's plenty of room to get creative with your menu and off-premise offerings. Provide these guests with off-premise options like meal kits, online order specials, and other food they can take to-go. Here are some ways to connect with your potential guests and make your restaurant's menu pop (obligatory firework pun).

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

7 Shifts

MARCH 30, 2022

Neon signs beg to be photographed and can create a ton of free advertising from excited social media posters. Hang Your Restaurant's Menu in The Window. Display your restaurant's menu in the window by the front door, or by the entrance of the restaurant. Advertise Specials in Your Windows. Wall Murals.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

JANUARY 6, 2023

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. The bowl will be available to order exclusively through the brand’s website or sweetgreen app for delivery and pick-up during Green January. SONIC® Drive-In is introducing a new Under $2 Craves menu.

2023 135

2023 Menu Mobile Ordering Coupons 135

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

AUGUST 29, 2019

Menu engineering: while the name might suggest you need to go to college at MIT to be good at it, is actually a common and essential task that all restaurateurs should regularly undertake. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Menu Pricing and 2.

Menu 279

Menu Point of Sale Website Management Online Ordering 279

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 92

Social Media 2006 2016 Website Management 92

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. Transform Your Restaurant’s Social Media Presence Into A Huge Success . Posts Tell Stories . Source: Thrillax.

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Modern Restaurant Management

OCTOBER 28, 2021

Your Response Menu. Both owned and earned media are available to nearly every restaurant that promotes itself to the public. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

Communication 198

Communication Social Media Menu Loyalty Program 198

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Where are they going after?

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JANUARY 22, 2024

How do you manage your restaurant in a modern and efficient way? Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Engage consumers using social media, storytelling, and events to create a deep emotional tie that extends beyond the plate.

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

7 Shifts

JANUARY 26, 2021

Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. He also operates Cali BBQ Media and hosts the Digital Hospitality Podcast, and is an advocate for digital hospitality as a means to grow your business. Engage Your Community ??

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Restaurant Engine

OCTOBER 11, 2023

1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. You can also direct people to your website to see more of your Google reviews. Are they on your website?

Social Media 110

Social Media Email Marketing SEO Website Management 110

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Set a budget ?? Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

FEBRUARY 25, 2022

Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.

2022 209

2022 Marketing Email Marketing SEO 209

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Send customers special offers, communicate directly, and keep them up to date. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Lavu

NOVEMBER 1, 2023

It’s also crucial to make sure your menu is optimized for delivery, so that the food still tastes amazing when it arrives. Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Modern Restaurant Management

JUNE 24, 2021

Can they view your menu online? Can they read about weekly specials or see photos of your most popular dishes? Experts know how to engage customers and create communications that emphasize your restaurant’s unique offerings such as specialty and new menu items, loyalty programs, community involvement, and more.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Restaurant Engine

DECEMBER 13, 2023

Choose your most popular dishes to live at the top of your menu. One of the best ways to control costs and boost revenue is by using a bit of menu engineering. In this article, we look at nine tips to maximize profits from your restaurant’s menu. In addition, you can simply limit menu choices.

Menu 52

Menu Website Management Food Order Online Ordering 52

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 186

Fine Dining Seasonal Menu Social Media 2022 186

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Restaurants often use social media to target users. Don't let your customers leave your website without offering value. Recommended Resources: Free Restaurant Management Excel Templates.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

SEPTEMBER 28, 2020

What is the ongoing goal for all restaurant owners and managers? Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Another important marketing tactic, which is a necessity in modern times, is having a website.

Operations 219

Operations Website Management Social Media Customer Service 219

Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. Make Your Menu the Main Course. Give Your Website All of the Love.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 225

Marketing SEO Front of House Website Management 225

Culinary Cues

AUGUST 28, 2020

Engage in social media even more than before – post positive info daily. When I see a restaurant with a lackluster website or a Facebook page of sporadic posts with lengthy gaps in activity then I sense that the business has lost its energy. Social distancing is un-nerving in restaurant settings – how can you make it fun?

Social Media 436

Social Media Communication Loyalty Program Training 436

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 212

Marketing Social Media Influencer Online Ordering 212

Social Hospitality

JULY 5, 2019

Leverage Social Media Marketing. Social media is your restaurant’s ultimate weapon. People spend a substantial amount of time on social media platforms every day. Customer Relationship Management (CRM) is one of the most important ways to get people to come back to your restaurant.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Modern Restaurant Management

SEPTEMBER 21, 2023

When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Indoor Media

FEBRUARY 3, 2021

Today, research shows that roughly 93% of customers view a restaurant’s menu before dining with them. That being said, this is also a great way to gauge the success of your online menu. If you want to build more new business, it could be very helpful to review your menu to ensure that it’s making a fantastic first impression.

Menu 78

Menu Marketing Coupons Advertising 78

7 Shifts

JANUARY 11, 2021

We’ve also included some links to our partners who are offering special discounts and trials to evolve your restaurant with the best tech in the industry. Streamline your menu for profitability by offering your most popular items and food that travels well during winter like braises, curries, and kinds of pasta. Post on social media!

Guest Recovery 358

Guest Recovery Online Ordering Outdoor Front of House 358

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

MAY 28, 2021

Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 216

Social Media Website Management Mobile Ordering Food Order 216

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. Payment terminals that allow you to accept contactless payments.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

OCTOBER 4, 2021

Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media. More consumers are looking to interact with brands on social media platforms. More consumers are looking to interact with brands on social media platforms.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Modern Restaurant Management

OCTOBER 25, 2022

A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233