ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

NOVEMBER 24, 2020

As a seasonal business, we must manage a budget that includes almost all revenue during those busy months and very little or no cash flow during the slow months. With slow seasons also comes the need to navigate seasonal layoffs and the task of hiring all the best people back the next season. Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

JUNE 6, 2025

Boosts SEO by Incorporating Relevant Keywords Including relevant keywords helps your restaurant website show up in local search results. Mentioning your location, menu items, and your cuisine types gives search engines the signals they need to understand your restaurant’s offer and put it in front of hungry people looking for what you serve.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

NOVEMBER 30, 2021

With the holiday season here, it’s time to start thinking about your marketing strategy. During the holiday season, people look for places to spend time with their friends and family. During the winter season, there are many opportunities for events. To extend your reach over the holiday season, offer takeout packages.

Social Media 508

Social Media Seasonal Menu Online Ordering SEO 508

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 23, 2023

Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonal menu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new. The key is to match the right storyline with the right media outlet.

Franchising 450

Franchising Franchise Marketing Social Media 450

ChowNow

APRIL 25, 2025

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

MAY 31, 2024

Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools. According to McCormick, their own SEO strategy even brings in a whopping 250,000 users to their website monthly.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Social media marketing.

Seating 221

Seating Email Marketing Marketing SEO 221

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. These tips can help you do just that.

Menu 52

Menu Marketing Email Marketing Social Media 52

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 9, 2024

For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Restaurant Group

NOVEMBER 20, 2024

Understanding your audience helps in crafting a menu and ambiance that resonates with them. Guests should find menus, contact information, and reservation options without a hitch. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks.

Loyalty Program 78

Loyalty Program Customer Experience Social Media Customer Service 78

Restaurant Engine

JUNE 14, 2025

Take a look at your menu, your interior design, or even your brand messaging. Key elements include: Logo: Make it simple, recognizable, and scalable across media. Menu design: Matches the new visual direction. Digital branding: Make sure your website, social media profiles, and ads match the new branding.

Social Media 52

Social Media Email Marketing Website Management Uniforms 52

Restaurant Engine

APRIL 23, 2025

This means working with people in your community who have loyal social media followings and asking them to promote your restaurant. Do you want to launch a new menu or promote a seasonal special? Send them updates when you change your seasonal menu and offer them exclusive invitations to dine with you.

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. Do Register Locally (Basic SEO). Have an SEO Friendly Website. Have an SEO Friendly Website. More info is here.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Their target consumer base is tech-savvy and stays energetic on social media platforms. In this post, we are going to discuss how the cloud kitchen can leverage the power of Social media. Do Register Locally (Basic SEO). Have an SEO Friendly Website . Tips for making an SEO friendly website – .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Aaron Allen & Associates

MARCH 3, 2022

The best restaurant POS systems also come with features like inventory management, customer relationship management (CRM), menu management , and omnichannel ordering capabilities. Perishable items, seasonal changes, food inflation, and availability can affect the menu. Menu Management Software.

Management 120

Management Management Mobile Ordering Point of Sale 120

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). Make the main menu based on dishes that are understandable for your audience.

Bar 103

Bar Seasonal Menu Advertising Restaurant Law 103

The Restaurant Group

JULY 25, 2024

Here’s how we do that: Crafting a Profit-Driven Menu Seventy-seven percent of diners visit a restaurant’s website before they visit one. They look at the menu first to decide if it’s worth it. As the average customer studies the menu for only 109 seconds (Gallup), you must make the most of it with menu engineering.

Hiring 78

Hiring Loyalty Program Website Management Cash Management 78

Restaurant Clicks

NOVEMBER 5, 2017

Social Media Marketing. Please note that 9 out of 10 candidates you will interview for internal positions will be primarily interested in social media and posting food photos. SEO – Search engine optimization. They just want to post food photos on social media and will not know how to grow your business.

Marketing 76

Marketing Email Marketing SEO Social Media 76

Touch Bistro

JULY 15, 2021

Everything you need to know about social media, digital marketing, SEO, and more! While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Sling

JULY 4, 2021

Post it on every social media channel you can think of. Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. 4) Become A Master Of Social Media. Social media is everywhere these days because billions of people are using it.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Tis the season for…. Did you miss our new menu item? Guess how many items are on our menu? Test your subject lines to find a clear winner. Have your cake and eat it too.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Open for Business

MAY 16, 2024

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Gourmet Marketing

SEPTEMBER 23, 2021

This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price. If you do something bigger, make sure you also have a unique hashtag for the giveaway and ask your customers to share a post on social networks with your unique hashtag each time they do purchase.

Marketing 61

Marketing 2021 Social Media Website Management 61

Touch Bistro

MAY 26, 2021

They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. Update Your Menu.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Open for Business

APRIL 27, 2023

But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Unlike social media, email is a direct link between you and your guests. Some great calls to action include: Book a table See the menu Learn more Order now 12.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Ordyx

SEPTEMBER 9, 2019

Factors varying from the seasons to the type of beers you serve determine how much volume your bar becomes. Most people would not hang out at a bar in the middle of the week, so including food items on the menu will bring in new customers and include those just interested in a bite to eat. But why isn’t your bar always full?

Bar 52

Bar Social Media Email Marketing Events 52

24/7 Waiter

JUNE 22, 2023

Try asking a few at a time on your social media feeds or through an e-mail survey. If most of your regular customers are coming from the SW, you should focus your marketing efforts on local SEO for this zone. Was the draw the menu options, the atmosphere, or the location? Is there anything on our menu you wish we had?

2023 36

2023 Dietary Restrictions Customer Experience Seasonal Menu 36

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Get Social.

Social Media 530

Social Media SEO Email Marketing Seasonal Menu 530

Modern Restaurant Management

JULY 20, 2021

COVID-19 brought a similar shift from paper to digital menus—but two thirds (65 percent) still prefer the former, and many of them are turned off by digital lists. “We think the best approach to reach the broadest audience is some sort of physical menu, supplemented by digital menu,” Hummel said.

2021 474

2021 Guest Recovery Online Ordering Point of Sale 474