7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.

Ordering

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.

Ordering

Modern Restaurant Management

JULY 18, 2025

According to PAR’s 2025 QSR Operational Index , loyalty transactions rose more than 30 percentage points in 2024. Maybe you’d toss in a birthday coupon or a surprise double-points day. Case in point: Free breadsticks get people in the door — but they don’t create a memorable meal.

Loyalty Program

Modern Restaurant Management

JANUARY 16, 2025

While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. In the U.S.,

Sustainability

Modern Restaurant Management

JUNE 27, 2025

Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.

Loyalty Program

ChowNow

MAY 16, 2025

Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?

Ordering

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Or adjust your staffing schedule based on peak ordering times?

Loyalty Program

ChowNow

MARCH 14, 2025

If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing online order volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering

Modern Restaurant Management

NOVEMBER 25, 2024

The findings reveal critical insights into how dynamic pricing impacts customer behavior and what strategies might retain loyalty in a competitive market. They were asked to place an order from an online restaurant. Results were assessed using heat maps and the participant’s order.

Pricing

ChowNow

JANUARY 23, 2025

Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Sales: 80% of sales typically come from 20% of clients. Software Development: 80% of bugs often result from 20% of the code.

2025

ChowNow

MARCH 27, 2025

These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

Delivery

Modern Restaurant Management

DECEMBER 31, 2024

Read on for predictions from industry insiders that include chili crunch, black limes, newstaglia, stealth health, and elevated snacking. Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent.

Beverage

Modern Restaurant Management

JULY 17, 2025

Today’s guests do not separate marketing from technology, or digital from in-person. That is why breaking down silos between marketing and information technology (IT) has become more than a smart operational move, but a competitive imperative. That only works if marketing and technology are in sync from the beginning.

Loyalty Program

ChowNow

FEBRUARY 13, 2025

Identify your biggest pain points. Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Set clear goals.

2025

Modern Restaurant Management

JULY 31, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges.

2025

Modern Restaurant Management

MAY 2, 2025

To tackle these challenges, restaurant owners are relying more on digital tools like mobile ordering, self-service kiosks, and AI-powered workforce management. Self-order and payment kiosks as well as QR code menus are streamlining front-of-house operations, improving order accuracy and speeding up service.

Technology

ChowNow

MARCH 27, 2025

Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position. Menu pricing shouldnt be a guessing gameit should reflect the real costs of running your restaurant, what your guests are willing to pay, and where you stand in the local market.

Pricing

Modern Restaurant Management

MAY 30, 2025

billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.

Fast Casual

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.

2025

Modern Restaurant Management

JANUARY 16, 2025

While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. While this helps lower their carbon footprint, a good portion of all those produced goods must be moved from point A to point B. In the U.S.,

Sustainability

ChowNow

APRIL 15, 2025

Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. Monitoring your COGS helps you spot food waste, theft, over-ordering, or supplier price hikes before they eat into your gross profit margin.

Operations

ChowNow

MAY 23, 2025

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. It factors in all your operating expenses, like labor, rent, insurance, equipment repairs, marketing, and more.

Point of Sale

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. We want a new brand to hit the market with impact.

Social Media

ChowNow

MAY 23, 2025

It blends sales data, food cost, and menu psychology to help you stop guessing and start making decisions that grow your margins. If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items.

Menu

ChowNow

MARCH 13, 2025

Managing delivery orders shouldnt feel like running an obstacle course, but for many restaurant operators, thats exactly what it is. Juggling multiple food delivery apps means switching between tablets, manually entering orders into the POS, and trying to keep track of ever-changing fees and commissions. Which apps are performing best?

Delivery

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.

Email Marketing

7 Shifts

OCTOBER 28, 2024

One key area to focus on is drink sales, with cocktail sales accounting for about 23% of a bar's revenue. Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. Next, divide that cost by the total sales revenue from your drinks.

Point of Sale

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

SpotOn

JUNE 17, 2025

An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.

Online Ordering

Goliath Consulting

OCTOBER 16, 2024

By combining various tools like ordering, payments, and management systems into one cohesive platform, restaurants can enhance efficiency, reduce errors, and create a more seamless experience for both staff and guests. It processes orders and payments while tracking sales data.

Operations

The Rail

DECEMBER 2, 2024

As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Real-time order tracking. If so, you’re not alone.

Delivery

Restaurant Business

JUNE 20, 2025

Restaurants less so How the owner of Krystal and Logan's Roadhouse makes it work Financing Olive Garden sales surge on delivery and free take-home meals Same-store sales rose 6.9% Same-store sales at the Italian casual-dining chain spiked 6.9% same-store sales decline in the same quarter a year ago.

Delivery

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Despite potential challenges, the industry is both optimistic, as total restaurant sales crested $1 trillion for the first time on record, and ready to pivot to continue growing.

Franchising

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing