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According to Statista , the global online food delivery market size was valued at $151.5 billion in 2021 and the meal delivery market is expected to reach more than 192 million users by 2029. However, this increase in digital ordering and card-not-present transactions has skyrocketed their processing rates.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Is online ordering inefficient? Too many missed reservations? A smart reservation and waitlist system can help. Experiencing over-ordering or last-minute shortages? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Are labor costs too high? Consider your budget.
Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines. To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. The result?
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). ” A Year of Challenges U.S.
This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. Hoteliers and restaurant operators are increasingly demanding POS systems that seamlessly connect with CRM, loyalty programs, reservation systems, inventory management, and payroll.
Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. Whether its remembering a regulars order or simply offering a sincere greeting, small actions can build emotional loyalty that no discount or trend can match. Hospitality is how you make someone feel during that process.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. In some cases, technology can be the answer.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe.
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” Add these six terms to your vocabulary.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Creating a user-friendly, mobile-optimized reservation system helps to lower friction points that could otherwise deter return business. Online ordering systems that retain past orders simplify the takeout and delivery process, therefore motivating your customers to return for ease.
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet.
Among the "Big 4" cloud-based restaurant POS systems—Toast, Square, Clover, and SpotOn—SpotOn offers the best combination of market presence and user satisfaction. Deal Redemption and Marketing Campaign Reports: Equipping restaurants with actionable insights to optimize promotions.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. Enhancing Customer Convenience Easy Ordering from Anywhere Imagine craving that cheesy pizza while binge-watching your favorite show.
There are numerous ways to improve your table turnover rate, such as implementing efficient reservation systems, optimizing menu design, and training staff to handle table management effectively. When the server initially comes to the table, drinks should be ordered. Within ten minutes of ordering the drinks, food should be ordered.
While alternative financing options like stock loans and microloans can support major upgrades without straining cash reserves, each investment should target specific operational improvements or revenue opportunities. Simple point-based systems reward regular guests while gathering valuable ordering data.
Your reservation system is a goldmine of information just waiting to be tapped. Tapping into the power of your reservation data Start by digging into the basics. Do they always order the same bottle of wine? They’re where all that interesting reservation data comes together in one place. How often do guests visit?
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
Whether you’re connecting loyalty programs, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations.
Concentrate on hyperlocal marketing strategies to reach your target customer. With so much digital noise, its key to focus on hyperlocal marketing. Its the future of restaurant marketing and a strategy you need to implement now. What is Hyperlocal Marketing? Gone are the days of casting as wide a net as possible.
Local SEO isn’t just another marketing buzzwordit’s the digital equivalent of having your restaurant on the most visible intersection in the neighborhood. Five-Star Strategy: Turning Reviews Into Reservations Customer reviews represent perhaps the most influential element of your local search presence.
Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Creating customizable prix fixe menus for groups with easy online ordering. Offering direct online ordering via a restaurant-branded app to avoid high third-party app fees.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. The pandemic changed how businesses market, no doubt about it.
It combines hardware like tablets, receipt printers, and card readers with software for managing orders, payments, inventory, and staff. Key Features : Order management, secure payment processing , inventory updates, and performance analytics. Restaurant-Specific Tools : Manage menus, seating, reservations, and customer preferences.
San Francisco, CA – June 16, 2025 — SpotOn, a leading restaurant management system, today announced GoTo Place (GoTo), the new mobile-first ordering channel, bringing together the power of integrated online ordering , loyalty , deals , waitlist, reservations , and push notifications to engage guests.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." Workforce : COVID fundamentally changed the labor market. – Pooja S.
For guests, this translates into quicker service, more accurate orders, and smoother payments —all of which enhance their overall impression and likelihood of returning. Personalized Service with Integrated Guest Data Modern POS systems for hospitality integrate with CRM, loyalty, and reservation platforms.
Ensure it’s easy to navigate and mobile-friendly. Guests should find menus, contact information, and reservation options without a hitch. Utilize Social Media Marketing Share High-Quality Photos and Videos A picture is worth a thousand words, and a video even more. Catering to these preferences makes everyone feel welcome.
MobileOrdering and Tableside Service Guests today expect fast, flexible service. With mobileordering capabilities, your staff can take orders tableside using tablets or handheld devices. This reduces order errors, speeds up service, and keeps your team on the floor where they’re needed most.
Far more than just tools for processing payments, today’s POS platforms are intelligent, cloud-connected hubs that streamline everything from order management to real-time analytics. POS systems have gone through significant changes similar to other types of technology towards simple, seamless, and mobile solutions.
From AI-powered reservations and ordering systems to personalized recommendations, technology will be used to make the dining experience more convenient, seamless, and enjoyable. Voice assistants may be integrated into hotel restaurants, allowing guests to place orders or request menu recommendations hands-free.
Here’s how it helps: Eliminates Manual Data Errors: Automates order processing and tax calculations , reducing human mistakes. Syncs Inventory with Sales: Tracks stock in real-time to prevent waste and over-ordering. Smart POS systems address this by automating order processing and real-time data entry.
Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. A consistent restaurant marketing strategy starts with how your brand looks, sounds, and feels—both online and in person.
With a well-crafted strategy, you can market to your customers on an ongoing basis as well, strengthening the customer relationship. Step #1: Set Goals Like all marketing, your successful loyalty program starts with a clear objective. Market to your customers. Mobile apps are especially powerful tools for reward programs.
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