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If you’re a restaurant operator trying to drive more online orders, build loyalty, or simply get noticed, an active Facebook Page can help you show up where your customers already spend time. Share behind-the-scenes content, promote popular menu items, and spotlight your loyaltyprogram to keep diners engaged and coming back.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. You can increase revenue.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Add bold, well-placed “Order Now” buttons on your restaurant website , social media platforms, and even your Google Business Profile.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. The good news?
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
Without dissecting what’s increasing business, they keep pumping money into the same two to three channels—when the reality could be that only one of those channels is doing all the heavy lifting, potentially wasting thousands on marketing efforts that bring in zero return on investment.
You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. It's an active marketing tool. It's an active marketing tool.
In response to rising food costs, 56 percent of respondents said they planned to increase menu prices, down from 61 percent earlier in the year, and 18 percent said they doubled down on inventory and waste tracking, up two percentage points. EBITDA margins are strong and steady for both QSRs and fast casual businesses, at 18.9
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. In this article, you will learn: How to define your restaurants target market to guide your business decisions. can reveal useful trends.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Whether youre an independent operator or part of a small chain, visibility is everything. Study your competition.
This includes your social media ads, loyaltyprograms , printed flyers, local event sponsorships, discounts, and PR. The real question isnt if you should marketits whether youre spending those dollars in ways that actually bring people in and build long-term loyalty. To do this successfully, you need scales on every station.
Without a strong system in place, even the best restaurants in the world will struggle with unhappy customers, high turnover rates, wasted inventory, and razor-thin profit margins. Small details, like remembering regular customers preferences or handling complaints with grace, can turn a one-time diner into a loyal regular.
Introduction to Food Waste in Restaurants Food waste is a significant challenge for the restaurant industry, impacting both the environment and profitability. Understanding how to reduce food waste in restaurants is the first step toward sustainable and cost-effective operations.
If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. From food costs and labor expenses to inflation and unpredictable sales volume, operating a restaurant business comes with constant, non-negotiable bills. What Are Restaurant Profit Margins?
It’s a role built on purpose, passion and the belief that small actions can create big change. It’s a role built on purpose, passion and the belief that small actions can create big change. We also see the Change Maker program as a way to identify future leaders for Snooze. Photos courtesy of Snooze A.M.
With the right strategy, you can reduce expenses and strengthen your business at the same time. In the restaurant business, operating costs are the day-to-day expenses required to keep your doors open and your kitchen firingeverything from rent to payroll to the packaging your to-go orders go out in.
Whether you’re running a busy café or a full-service restaurant, tapping into your POS data can help you make smarter decisions, reduce waste, and ultimately boost your bottom line. For you, as a restaurant owner, it offers insight into your business within seconds. Modern technology has a great number of benefits.
From smarter hiring to prepping for busy seasons, were sharing strategies that work across small bistros and bustling chains alike. Our goal is simple: give you tools to streamline operations, cut costs, and grow your business without burning out. Small perks go far too. Plan extra stock for busy seasons too.
Choosing the right coffee shop POS system in 2025 can make or break your business. As a $100 billion global worth annually, according to globalEDGE, the coffee industry has no signs of slowing down any time soon, so it is important to have a strong coffee program. Here are some critical factors to a buzzing coffee shop.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Instead of relying on gut feelings and guesswork, they give you clear, measurable data you can track over time to meet your key business objectives.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Focusing on making more money is essential to keep your business successful in the long run. Food cost control is crucial.
Whether you run a small pub or a high-volume nightclub, the right POS system can simplify operations and boost revenue. Lavu : Best for ingredient-level inventory tracking and loyalty features. The system also supports timed menu changes, enabling restaurants to easily program and automate happy hour deals or promotional pricing.
Finding the best restaurant POS system isnt just about taking ordersits about unlocking smarter ways to run your business. Square : Affordable and flexible, with a free plan and easy-to-use tools for smaller businesses. Whether you’re a small caf or a large restaurant chain, there’s a solution tailored for you.
It also uses FIFO (first-in, first-out) tracking to help restaurants cut down on waste and manage food costs effectively. Beyond inventory, LINGA integrates staff scheduling and loyaltyprograms, offering a unified management solution. Leverage automated tracking to prevent stockouts and minimize waste.
We know what it takes to transform a local pizza place into a thriving community business. It leaves a lasting impression, creating memories that customers associate with your business. It ensures repeat business and gives customers a reason to talk about you. How do you present your business to the world?
The restaurant industry is evolving, and outdated systems are slowing businesses down. To maintain peak performance, it’s a good idea to use a dedicated business Apple ID for the devices and disable features like automatic updates and Siri. This leads to fewer mistakes and a smoother dining experience.
Setting up a POS system for a restaurant in 2025 isnt just about installing machinesits about finding the right tools to help your business run smoothly. Integration with online ordering, loyaltyprograms, and inventory tracking. Add features like online ordering, inventory tracking, and loyaltyprograms.
Enhanced Security: Built-in safeguards for customer and business data. Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. The results speak for themselves: businesses using these systems see a 25% improvement in order accuracy and a 30% reduction in customer wait times.
Its industry-leading 91 NPS score reflects high customer satisfaction and loyalty. Delivery and Driver Tools Delivery is a key part of running a pizza business. Systems like Lavu provide detailed tracking for individual toppings and ingredients, helping reduce waste and improve purchasing efficiency.
Small and large businesses are upgrading to POS systems that operate on iPads and iPhones for more perks while spending less money. With a greater understanding of what your customers love, you now have the power for future business growth. This information will help plan marketing programs, develop sales, and reordering.
Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. Keep Your Google Business Profile Updated Your Google Business Profile is often the first thing potential diners see when they search for your spot in local search results or on Google Maps.
New data from the National Restaurant Association’s 2025 Off-Premises Restaurant Trends report highlights how off-premises dining has become both a consumer preference and business essential, with the convenience and availability of takeout, delivery, and drive-thru now deeply embedded in everyday life.
From inventory management to predictive labor scheduling, AI tools will help restaurants cut costs and adapt in real-time, while providing operators valuable data to help inform business decisions. This is why it’s essential that operators invest in comprehensive training programs and foster a positive work environment.
This discipline has become the cornerstone for businesses aiming to thrive, allowing them to optimize rates, increase occupancy, and, ultimately, maximize profitability. business traveler vs. leisure guest). Corporate Travelers: Value convenience, loyaltyprograms, reliable Wi-Fi, and often have less price sensitivity.
This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.
With the rise of on-demand delivery and easy-to-use checkout technology driving consumer demand for quick service, restaurant operators are implementing modern payment solutions that provide a more seamless and customer-friendly dining experience ahead of the busy holiday shopping season. remain eager to dine out.
But smaller businesses can implement AI to make small changes that impact their business. AI is a program developed by humans to respond to a set of instructions under specific environments. Improve Customer Experience : Repeat customers are the backbone of a restaurant business. Let’s Start With the Why.
Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars.
Leaders across all business sectors are accomplishing changes in days or weeks that normally would have taken months or years. Those pivots are also reflected in the digital world, in which websites that previously offered little more than a business’s name, address and phone number now have much higher consumer requirements.
Furthermore, it also improves food safety and minimizes waste; moreover, it will contribute directly to your bottom line, which has seen participation from Walmart and Nestle. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Lower fees per transaction.
In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. We are going to fight like our lives and our businesses depend on it. This is our purpose during the pandemic.”
Restaurants, retailers and airlines have been using loyaltyprograms to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyaltyprograms have become indispensable marketing tools.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
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