7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 6, 2022

Online Ordering: How Gift Cards are an Essential Piece of the Process. As the public has gotten used to the prevalence of curbside pickup and delivery, restaurants who do not offer online ordering may find they are struggling more to generate business. Meet your customers where they are this year: online.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

MARCH 11, 2022

Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. These co-marketing initiatives could tie in-game accomplishments to QSR brand offers and rewards, like purchasing points or other loyalty incentives.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Modern Restaurant Management

APRIL 17, 2023

Automation tools also provide value through mobile ordering apps, AI solutions, digital reviews apps, and online reservation software. Mobile Order Applications Mobile smart order apps for waiters help to speed up the service and manage the orders right at the guest’s table.

Mobile Ordering 518

Mobile Ordering Cash Management Online Ordering Front of House 518

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

The Rail

APRIL 6, 2025

Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Implementing Strategic Loyalty Programs Well-crafted loyalty programs create important data on consumer preferences and behavior in addition to concrete incentives for returning.

Guest Recovery 130

Guest Recovery Loyalty Program Consumer Goods Customer Service 130

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

MARCH 11, 2025

Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.

Front of House 221

Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

FEBRUARY 17, 2023

Restaurant operators have scrambled to launch loyalty programs and subscription services in recent years – capitalizing on new technology to keep that “old” customer, often 16x more valuable than a new one. The younger generations were also the most likely to order takeout and dine in. Lean on technology.

Loyalty Program 470

Loyalty Program Mobile Ordering Customer Service Online Ordering 470

Modern Restaurant Management

MARCH 13, 2024

This can ultimately lead to lower customer satisfaction and loyalty. These skills include digital literacy for managing online orders and reservations, exceptional customer service, and culinary expertise for more efficient and high-quality food preparation.

Loyalty Program 491

Loyalty Program Customer Service Customer Experience Insurance 491

ChowNow

MARCH 14, 2025

Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.

Operations 195

Operations Management Management Front of House 195

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Loyalty Rewards. Restaurant loyalty programs , when done correctly, can increase repeat sales. Online Delivery.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

APRIL 11, 2024

Brands find themselves at a pivotal juncture, where they have the opportunity to both captivate customers and secure their loyalty through a thoughtful blend of innovation and tradition. Additionally, digital menus and order-ahead options enhance convenience and offer personalized customization.

2024 473

2024 Customer Experience Compost Loyalty Program 473

7 Shifts

AUGUST 12, 2020

What are they ordering? See how they’re branding themselves online and across social media, and what kind of promotions they’re running throughout the week. There are dozens of companies that provide high-quality drag-and-drop templates with all the tools you need to take reservations and online orders.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

AUGUST 19, 2020

PopID accounts also tie to loyalty programs for automatic credit with every purchase. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient. The user has full control over their account and can opt out of the secure service at any time.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Customer Service 515

Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. Data indicates a notable spike in orders for popular items like chicken wings and pizza during the tournament.

Technology 294

Technology Mobile Ordering Loyalty Program Online Ordering 294

Modern Restaurant Management

AUGUST 5, 2020

TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.

Food Safety 527

Food Safety Mobile Ordering Online Ordering Kitchen Safety 527

Goliath Consulting

MAY 19, 2020

And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. Those who can harness technological tools like online ordering and loyalty programs are better positioned to succeed ,,, minimizing friction for the end user” (2). Foodee (7, 8).

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Easy online ordering – Easy online ordering was nearly tied for second. March Sales Decline. percent in March.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

2022 539

2022 Mobile Ordering Guest Recovery Point of Sale 539

Modern Restaurant Management

AUGUST 3, 2022

Restaurants are presenting a value message to connect with potential guests concerned with rising costs and inflation. The most common methods used to increase foot traffic and sales: Create a loyalty program. Uno Pizzeria and Grill is offering $5 off dine-in orders through August 31. Increase in specials and promos.

Social Media 450

Social Media Online Ordering Loyalty Program Pricing 450

Modern Restaurant Management

FEBRUARY 17, 2021

Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.

2021 474

2021 Mobile Ordering Download Loyalty Program 474

Modern Restaurant Management

SEPTEMBER 15, 2021

78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.

2021 447

2021 Retail Online Ordering Loyalty Program 447

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. At present, 58 percent of respondents said they provide one to two hours of training per week, with most of it, 45 percent, happening shoulder-to-shoulder and another 21 percent on digital platforms.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

NOVEMBER 27, 2024

Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent). One strategy for reducing costs has been the increased use of technology.

2025 221

2025 Loyalty Program 2024 Back of House 221

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. The holiday season is coming and gift cards are still the present du jour.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

Modern Restaurant Management

JUNE 24, 2020

On-Demand Delivery for Square Online Store. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales.

Guest Recovery 539

Guest Recovery Kitchen Safety Mobile Ordering Food Safety 539

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. Engage with them online. Providing Accurate Online Information.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

SpotOn

NOVEMBER 21, 2024

With this information, you'll know how many employees to schedule and how many food supplies to order. Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

MARCH 11, 2020

This edition of MRM News Bites features a double dose from US Foods, SpotOn Transact, DoorDash Kitchens, Virtual Restaurant Consulting, Tripleseat and Gather, wagamama, Toast, The Gluten Intolerance Group, Instawork and StaffMate Online, Procurant and Yellofin, Sift, 7shifts, ParTech, Revel Systems and Como, Kabbage, Bluecrew and Cuboh.

Bar 386

Bar Cash Management Loyalty Program Point of Sale 386

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JANUARY 26, 2022

Managing multiple staff members across multiple locations can present some common obstacles - particularly if the restaurant group operates in multiple states, if certain employees work at more than one location, or if there's a mismatch of labor technology. However, Sunday actually sees an uptick in demand for online and delivery orders.

Management 459

Management Management Restaurant Law Hiring 459