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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. And the big restaurant brands are only getting bigger , making it even harder to stand out. Table of Contents.

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Effective Use of Customer Data Can Increase Your Restaurant Sales

Modern Restaurant Management

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. What Data Should Your Restaurant Be Collecting? There are three main types of information your restaurant should collect: Customer Information. US Privacy Rights & Laws.

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How and Why Zero Party Data Should Drive Restaurant Marketing 

Modern Restaurant Management

Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Restaurants must consider how they can best offer this value to their customers.

Marketing 203
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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. To capture their attention and loyalty, businesses, including restaurants, must prioritise easy access and convenience. Read the first part, here.

2024 215
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Use SMS Marketing to Grow Your Restaurant Business

The Rail

By Laura Kutch, Contributor People use their phones all the time when it comes to restaurants. Why not use it to your advantage with SMS marketing? And believe it or not, there’s massive untapped potential for this strategy: Roughly 60% of marketers aren’t currently taking advantage of text message marketing.

Marketing 115
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

Restaurant operators have faced stiff headwinds since 2020, with a near-constant swirl of inflation, supply chain and labor challenges. But if last year was any indicator, restaurant operators are on the road to relief in 2024. In 2024, we expect these trends to shape the restaurant sector. Coffee in 2023.

2024 196
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How to Get Started With Restaurant Email Marketing

Touch Bistro

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. That’s where our guide comes in.