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“Every guest touchpoint–whether it’s a dine-in experience, an onlineorder, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and socialmedia (67 percent decide where to eat via social platforms).
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Food bloggers and influencers are modern-day critics that can wield enough persuasive power to make or break a hospitality business. Any person with a socialmedia account can be considered an influencer, so where should you begin? Micro vs. Macro Influencers. Find Bloggers in Your Niche.
Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. A focus on socialmedia marketing, building relationships with loyal customers, and running local promotions can go a long way.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
With socialmedia shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on socialmedia for information, making it crucial for restaurants to engage with this audience where they are.
With search impressions declining and platforms like socialmedia and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on socialmedia platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging socialmedia profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive socialmedia following, influencers are cashing in. going viral on socialmedia can get even businesses that are doing things right in trouble. You just don’t know!
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. L&L Hawaiian Barbecue brings a distinct fusion of Asian, Pacific Islander, and American influences to consumers in the continental U.S.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
As a restaurant owner, socialmedia is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? Limited-time offers also give you content for socialmedia, email, and your website.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters. The industry is projected to reach $1.2
Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. Lets get started and find your target audience.
The restaurant industry has generally seen an increase in onlineorders since the start of the pandemic. It means more restaurant businesses now have an online presence. One way to do this is by building social proof. How do you build social proof for your restaurant business? Here are four strategies: 1.
But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This includes setting up onlineordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. This means not being afraid to show more personality.
The Vox Media Insights and Research team surveyed over 2,000 U.S. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and socialmedia. adults in February 2025 representing the U.S.
Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight.
When someone searches for your restaurant online, what do they see? Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. What is Online Reputation Management and Why Does it Matter? And those impressions matter.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your socialmedia posts, too.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Don’t just rely on organic socialmedia.
Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands. They’re buying too – 40 percent of respondents place takeout orders on their apps and 30 percent place delivery orders. Knowing your audience is essential for socialmedia promotions.
Prominently advertise your commitment to these safety and health guidelines in your socialmedia page and website. Socialmediainfluencers are all the rage when it comes to promotional material and it’s undeniable that their reach is considerable. People are looking up restaurants more and more online.
Promotions, local SEO, and socialmedia ads can help bring more people through your door. Do you want to drive more onlineorders? Investing in digital ads, email marketing , and an optimized onlineordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.)
According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 billion in spending by others. And hungry teens love to eat.
Having a great website for your business is paramount to represent their online presence. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer. Tracking and Updates : Ensure you give updates and tracking details of customers' orders.
By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. One that they think about for hours and eventually hop in the car or place an onlineorder. This is how you show them the colors and textures of your food. You want to spark a craving.
Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Customers earn rewards by meeting thresholds you define, whether its the number of orders or total dollars spent. All you have to do is keep them happy. And when you do?
With over 5 billion people using socialmedia globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use socialmedia to drive more traffic to your establishment, in-person and digitally.
This article explores their charm, global influence, and the key elements that fuel their success. The Global Influence of French Bistros on Dining Culture The influence of French bistros stretches far beyond France’s borders, shaping dining cultures across the globe. They are top spots for the best food in France.
That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to socialmedia for what’s new and hot in their area. Beef Up Your Online Presence. Create and/or cultivate your socialmedia presence as well.
Email marketing might not be as flashy as socialmedia marketing, but for restaurants, its possibly the most effective way to stay connected with customers. Unlike socialmedia platforms, where the algorithm overlords dictate who will and will not see your posts, emails go straight to your customers inboxeswhich they check daily.
It combines different online and offline strategies to promote a restaurant and increase orders. One of the best ways to become visible is to go online and create a website. Communicate with Customers on SocialMedia. Meet your guests on socialmedia. Optimize the Website for Search and Usability.
Promote OnlineOrdering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant. Using QR codes on tables, counters or even doors offers a touchless alternative to physical menus, minimizing the need for direct interaction with wait staff and encouraging speedy ordering.
Plus, using pictures of your restaurant and food on socialmedia is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by socialmedia. Optimizing your website and socialmedia pages. Researching current marketing trends.
The gluten-free community maintains an active online presence (particularly on Facebook) where gluten-free groups have attracted enormous followings. Working with the right socialmediainfluencers can therefore enhance your reputation. In addition, the app includes extensive customer reviews by gluten-free diners.
Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.
That’s because 41 percent of people prefer to order food online rather than in-store. If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? In many cases, trends are a good thing. This isn’t one of those cases.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. percent from 2025 to 2033 and reach US$ 345.6
Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for socialmedia. A socialmedia presentation is crucial. A socialmedia presentation is crucial.
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