Remove Influencer Remove Menu Remove Online Ordering
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Digital Menu Psychology: How to Influence Ordering Decisions Online

ChowNow

This is the foundation of menu psychology, and for restaurant owners using online ordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. And while it’s been used for years in print menus, these same techniques can be applied to digital menus, too.

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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Minimizing Menu Price Increases : Just because diners are still eating out and ordering in, does not mean they are happy about higher menu prices. Restaurant operators should limit significant menu price increases, explore value menus when possible, and avoid implementing any sneaky service charges.

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7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.

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Restaurant Menu Engineering Techniques to Maximize Profit

ChowNow

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

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Dynamic Pricing in Fast Food: Profit-Driver or Diner Turnoff?

Modern Restaurant Management

Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing. They were asked to place an order from an online restaurant. Results were assessed using heat maps and the participant’s order.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

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