Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? Advertising that entertains audiences generates market-share growth over the long term.

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Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

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Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

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Modern Restaurant Management

MAY 28, 2021

While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. Researching current marketing trends. Managing SEO.

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Modern Restaurant Management

NOVEMBER 20, 2019

According to Statista , at the start of 2018, there were 86,630 registered/recorded enterprises in the restaurant and mobile foodservice industry in the United Kingdom. But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Not everyone has this.

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Modern Restaurant Management

OCTOBER 4, 2021

The findings have offered insight into consumer expectations to support restaurant brands as they work to navigate ongoing operating, social, and economic shifts over the past year and a half. The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands.

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7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. That literally is a multimedia center.

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7 Shifts

JULY 16, 2021

In this guide, we'll go through everything you need to open a new coffee shop, from market research to buying coffee to hiring the best team. Research the Market. Market and Promote the Opening. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Research the Market.

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Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

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Perfect Daily Grind

MAY 4, 2022

Many people use mobile apps to order and pay for products, including coffee, almost every day. Covid-19 naturally accelerated the growth of the global food and beverage delivery market. In this article, he explores why coffee delivery services in China are popular and how they are influencing the country’s wider coffee market.

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The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

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The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Social Media .

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Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments.

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Mad Mobile

JANUARY 23, 2024

To successfully future-proof their retail strategies, retail businesses must consider evolving customer needs, market trends, and new technologies – such as AI, IoT, and virtual reality. Born from 2010 onward, social media is a way of life for these consumers. and “Community Cares” to further promote the brand.

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Modern Restaurant Management

DECEMBER 21, 2023

For many craft beverage brands, the local brewery taproom (providing daily “market research”) is incentivizing creators to “create again" emphasizing local ingredients and unique blends (across al l ABV's while also developing beyond-beer options.

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Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

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Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. That’s where our guide comes in.

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Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

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Perfect Daily Grind

MAY 17, 2022

Smith is the Director of Marketing at Just Love Coffee Roasters in Tennessee and Ed Thompson is the company’s Director of Operations. When a certain time limit is reached for the order, the screen flashes, which helps with overall speed. “We This included online or in-app ordering, mobile payments, and delivery services.

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RGU

FEBRUARY 25, 2020

​Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. ​ The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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RGU

FEBRUARY 25, 2020

​Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. ​ The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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RGU

FEBRUARY 25, 2020

​Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. ​ The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Foodable

APRIL 21, 2021

On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Fred Morgan, the co-founder of Fired Pie , to explore menu innovation, packaging, and how to leverage social media marketing to drive sales. You have to be mobile,” adds Morgan. “We

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Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2:

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Modern Restaurant Management

DECEMBER 28, 2023

Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.

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Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

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Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Fortunately, working with them is simple.

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Restaurant Engine

MARCH 13, 2024

Nearly 60% of people say that restaurant sustainability practices are somewhat influencing when choosing where to dine out. tweet this) For example, post it on your website and social media, put signs in your restaurant, and add it to your menus. Second, it’s showing your customers that you are doing it.

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The Restaurant Times

SEPTEMBER 29, 2021

A food truck business can’t rely on repeat customers as brick-and-mortar restaurant businesses do, so using a website to attract and engage people requires a robust food marketing plan. Digital marketing is important as it assists businesses in attracting more consumers, which leads to increased sales. Marketing .

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Restaurant365

NOVEMBER 19, 2019

Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.

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Lavu

DECEMBER 2, 2019

Fairs are distinct from markets or festivals, as they don’t divide entertainment and mercantilism. Watson helped neighboring communities develop their own local, county, and state fairs, and the influence grew like wildfire. If you are planning to attend a fair as a vendor, it is important to have a mobile POS that will support you.

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The Restaurant Times

AUGUST 29, 2020

Mobile POS Feedback System: Using a tablet connected to a POS system to collect customer feedback, based on customer order history. Social Media Feedback: Responding to comments on different social media apps and platforms such as UberEats or Deliveroo is vital for the online reputation.

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Modern Restaurant Management

APRIL 15, 2020

Limited-service restaurants (those in quick service and fast casual) had a sharp acceleration in their guest check growth, as consumers likely shifted to larger off-premise orders to feed multiple people at home. Consumers are still very willing to get mobile and visit your stores for pick-up. All Day Parts Suffering.

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Modern Restaurant Management

SEPTEMBER 15, 2021

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. . 78 percent of Canadians have ordered delivery within six months prior to the survey.

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MadMobile

NOVEMBER 4, 2022

It’s time for your restaurant to tap into the power of the fastest-growing social media app that has taken the world by storm—TikTok. In this article about using TikTok to market your restaurant, we’ll guide you through: What is TikTok? TikTok is a short-form video-focused social media app. What is TikTok?

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Modern Restaurant Management

JUNE 3, 2021

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. Order accuracy and speed top list of what consumers want.

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