Modern Restaurant Management

MAY 28, 2025

. “We are not only seeing the continued use of social for search this year, but also the rise of AI search engines like ChatGPT and community websites like Reddit, which are taking market share away from traditional search engines,” Ho added. What factors influenced these results? “This shift is already happening.

Social Media 251

Social Media Marketing SEO 2025 251

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. If your website isn’t optimized for mobile, you could be losing out on potential customers. You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.

2025 195

2025 Loyalty Program Operations Email Marketing 195

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. A well-designed rewards program does just that, turning one-time customers into loyal regulars.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 30, 2023

But don’t just take our word for it. Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. About half of respondents rely on apps for loyalty or rewards promotions, an effective and profitable way to grow your brand’s reach in these price-sensitive times.

Loyalty Program 492

Loyalty Program Social Media Download 2023 492

Modern Restaurant Management

OCTOBER 2, 2024

Operators know it’s becoming a crucial part of staying competitive to price-conscious customers as inflation and other macroeconomic factors influence spending habits. How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

ChowNow

MARCH 27, 2025

Order Acceptance Time Order acceptance time measures how long it takes for a restaurant to acknowledge and confirm an online order. The longer it takes for a restaurant to accept an order, the later the kitchen starts preparing it, which pushes back the pickup time for drivers and extends the overall delivery window.

Delivery 195

Delivery Online Ordering Loyalty Program Food 195

Modern Restaurant Management

AUGUST 19, 2022

Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Three out of every 10 restaurants have more than one location, and many operators turn to franchising for expansion, the National Restaurant Association reported. At least seven out of every 10 Americans use social media regularly.

Franchise 492

Franchise Franchising Social Media Loyalty Program 492

ChowNow

MARCH 21, 2025

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Key customer factors that influence dining preferences, from demographics to behavior. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

And it works 59% of respondents say marketing emails influence their purchase decisions. Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Send out exclusive deals like 15% off your next online order, happy hour discounts, or limited-time promotions on popular menu items.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. What role does data play in brand strategy?

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

FEBRUARY 28, 2025

Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. Third-party delivery apps take a big cut of every salesometimes as much as 30%. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

MARCH 16, 2023

Music can help restaurants strengthen relationships with their customers and build loyalty. Set the Tone for Customer Dining Experience Music sets the tone and creates a mood that adds to the experience, which can have a significant influence on guests. One way to gain a competitive edge is with music – which is often overlooked.

License 473

License Loyalty Program Customer Experience Customer Service 473

ChowNow

APRIL 25, 2025

Countless studies have shown that email marketing campaigns deliver one of the highest ROIs ( $42 for every $1 spent ) of any marketing channel, often beating out paid ads, social media, and even SEO. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends. So why does it work?

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

ChowNow

MAY 23, 2025

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. Thats what you actually take home. You can pull in millions of dollars a year and still struggle to stay open if your costs are out of control. Without it, one bad month can wipe out three good ones.

Point of Sale 195

Point of Sale Insurance Fast Casual Customer Service 195

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Since most happy hours take place during the week, you can use them as an opportunity to draw in people who might not normally come out to your establishment. But, they only work if they're well-executed.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. To get the most out of your marketing budget, be very clear with your goals. Targeted email campaigns, influencer partnerships, and limited-time offers can generate interest. Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

OCTOBER 1, 2022

But is it so simple to stand out from the crowd in 2022? Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Or you can partner with influencers, invite them to the restaurant, and ask them for a review on their accounts. Meet your guests on social media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2024

As the QSR industry becomes increasingly crowded, understanding operations from the inside out is more crucial than ever. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. This is where real, hands-on experience becomes invaluable.

Leadership 450

Leadership Operations Loyalty Program Guest Recovery 450

ChowNow

MAY 9, 2025

If your average food cost percentage is too high, it can wipe out profits even when sales are strong. You might be paying for unused software subscriptions, over-ordering supplies, or missing out on better deals from vendors. A quick audit of your operating costs can uncover easy ways to save money and tighten up your systems.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

7 Shifts

JULY 30, 2021

With plenty of restaurants to choose from, you want to make sure yours stands out from the rest. From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

AUGUST 24, 2021

We ascertained that a recommendation engine brought a four-percent lift in average check size right out of the box for one client I’ve supported. So we went back to the drawing board as marketers to toy with the algorithm, and voila, an additional four percent. These stats are the kind of thing a CFO loves to see.

Marketing 520

Marketing Social Media Download Back of House 520

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. According to brightlocal , at least 87% of internet users are influenced by reviews and comments. Loyalty Rewards. Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

The Rail

DECEMBER 2, 2024

Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. Building a food delivery app for your restaurant can help you expand your reach, streamline operations, and foster customer loyalty. If so, you’re not alone. The numbers speak for themselves.

Delivery 147

Delivery Food Loyalty Program Food Order 147

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. While these local favorites are great at attracting their neighbors to visit again and again, to out-of-towners, they’re just another restaurant that looks like it could do with some renovations. So, where do you start? Need a napkin?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 21, 2022

As brands place emphasis on creating a meaningful guest experience, robotics companies offering tools such as tech-enabled order taking or serving, should stop calling themselves ‘robotics’ as it will likely steer some operators, consumers and investors away. – Phil Quackenboss, VP of Restaurants & Growth at Fetch.

2023 493

2023 Loyalty Program Mobile Ordering Customer Experience 493

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. Overwhelmingly, the main focus was on take-out/delivery, both from a food and alcohol point of view. March Sales Decline. percent in March.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

FEBRUARY 18, 2020

Restaurants will adopt mobile-first hardware architectures and API-connected software platforms that can be unified at every digital touchpoint, from order taking at POS or self-service, to food prep in smart kitchens, to service in-house, and finally delivery to in-restaurant tables or the customer’s front door.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

DECEMBER 21, 2022

In addition, we see the point of sales platform as taking on more of the master data management role of the business, and configuring all the content needed for any digital experience from a single platform. Loyalty will continue to get more personal and less transactional. Gamification will play a larger role in driving brand loyalty.

2023 419

2023 Loyalty Program Fast Casual Customer Experience 419

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. QSR operators can use digital signage to test out different messaging and promotions to see what resonates with their customers.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

Modern Restaurant Management

JUNE 9, 2020

Research shows that personalization influences consumer behavior, improves the consumer experience, and optimizes marketing ROI and profit. The loyal customer chooses your restaurant almost every time they order in or dine out (outside of COVID-19). The sometimes customer is the trickiest of the three. The Real-World Fix.

Loyalty Program 395

Loyalty Program Customer Experience Customer Service Consumer Goods 395

Modern Restaurant Management

MAY 8, 2020

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them.

Marketing 442

Marketing Franchise Franchising Social Media 442