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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

To rebound, I recommend hiring a trusted marketing professional or team that understands your vision and can execute strategies that help your restaurant thrive. A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way.

Marketing 380
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195
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The Power of Consistency in Guest Satisfaction

Modern Restaurant Management

Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of social media. What does the Chipotle situation say about the power of social media to keep brands in check?

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JBF Study: Independent Restaurants Are Actively Evolving

Modern Restaurant Management

Intentional engagement to deepen guest connection Dwindling foot traffic in recent years has resulted in a decline in “regulars,” making customer loyalty more elusive. There is a fundamental shift in workforce expectations, with employees seeking both higher compensation and enhanced quality of life benefits.

2024 251
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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Two

Modern Restaurant Management

What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. Restaurants that tell a compelling story, offer meaningful engagement, and create purpose-driven experiences earn lasting loyalty.

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment.

Marketing 508
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Building a Winning CMO-CFO Relationship with Better Marketing Data

Modern Restaurant Management

Is our social media presence a cost center or an action driver? You know, the usual in 2021. The stately, longstanding finance executive who has never heard of TikTok will inevitably look at this plan and say, “Wow, no way. We can’t afford all that! Does the cost of a SaaS-based recommendation engine outweigh its benefits?

Marketing 520