Remove Franchising Remove Loyalty Program Remove Marketing
article thumbnail

Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. in returns for businesses. Meta Study, June 2024. billion impressions.

Marketing 447
article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

2025 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

Marketing 332
article thumbnail

‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Most recently, he managed the western region franchisee relations for Coca Cola with Dairy Queen, working with franchise owners across 22 states to improve and grow their businesses. For the past four years, he has been Director of Franchise Development at Pancheros Mexican Grill, helping to fuel the national expansion of the brand.

article thumbnail

Training at Scale: How to Grow Restaurant Teams Without Losing Brand Soul

Modern Restaurant Management

At Craveworthy Brands, we have learned that training is far more than a system for consistency, but a strategy for unlocking loyalty, performance and culture across every unit. Here is how we think about building programs that scale with intention and stick with your teams. Run pilot programs in high- and low-performing stores.

Training 251
article thumbnail

MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0:

Franchise 221
article thumbnail

Beating the Summer Rush: Three Tips to Get Your Restaurant Ready for the Surge

Modern Restaurant Management

While these menu items are not permanent, they play a direct role in boosting brand loyalty, driving guests back into your stores. Our training programs are extensive, preparing team members to collaborate, deliver consistent and superior guest service, and be adaptable as situations arise.