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We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Today’s hospitality platforms are no longer just about taking orders or processing payments. These systems have replaced paper tickets and verbal callouts with visual, real-time order displays.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youve got a big outdoor patio, maybe a summer evening special event is the best move.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Restaurant operators need to embrace menu and technological innovations in order to meet guest expectations this holiday season, according to the Fall/Winter Trend report: a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. "Our
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Fishwife proves that the right in-person activation can have an impact far beyond the event itself, blending online and offline engagement to drive meaningful brand momentum. From mobile wallets and contactless payments to QR codes and autonomous delivery systems, consumers expect their interactions with brands to be effortless.
From taking orders to coordinating back-of-house operations, every moment counts. Nearly all (96 percent) restaurant managers rely on communication technology in their daily operations, with the most popular tools being mobile phones (74 percent) and in-app platforms (46 percent). Timing and teamwork are everything in restaurants.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. Website satisfaction tumbles 6 percent to 82, mobile app quality slides 6 percent to 80, and mobile app reliability plunges 8 percent to 78. Still, the food and service metrics are quite high.
The report also found that there’s a slight shift away from takeout toward dine-in visits, but when consumers opt for breakfast off-premise, online ordering and mobile payment rules. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down.
Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Climate & Seasonality: Does the weather impact what people order or when they dine out? or How often do you order delivery?
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing.
Review your inventory and spot areas where there’s over-ordering and spoilage, especially for perishable items like food and garnishes. For example, if a customer orders a standard cocktail, train your staff to offer a premium spirit upgrade, which can boost the profit margin for that order.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote. Events and Community Happenings If youre hosting upcoming events like wine tastings, live music nights, or charity fundraisers, your email list should be the first to know.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Whether customers are ordering in-person or online, its important to keep your brand consistent. Creating a positive experience for your guests defines your brand.
Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value. By delivering tailored texts for important events or just checking in with clients who have not visited recently, an SMS automation platform can assist in simplifying this process.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. Enhancing Customer Convenience Easy Ordering from Anywhere Imagine craving that cheesy pizza while binge-watching your favorite show.
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Real-time order tracking. Admin Panel : Order management system to track and manage orders in real time. Order assignment and status updates. Multiple payment options (e.g.,
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Add these six terms to your vocabulary.
3 Improve Technology for Accelerated Service Consumers value faster orders and payments made possible by adding or enhancing technology. People can order at their pace without waiting by using tablets or self-service kiosks. Sharing pictures of dishes, special offers, and events keeps people informed and intrigued.
Order and pay at the table technology is emerging as a game-changer, allowing guests to browse the menu, place their order, and complete paymentall from their smartphone or a tablet, without waiting for staff. Then, you might want to consider offering order and pay at the table technology.
That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. Kern said Greenlane has found savings by ordering direct, rather than going through a distributor. Photo courtesy of Greenlane.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. Here are five key features that can help: MobileOrdering : Speeds up order placement by letting customers order via their smartphones. times faster than traditional methods.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
The new concept features a modular 60m² footprint with six-week fit-outs, integrated digital ordering kiosks, a localised food counter, and reduced back-of-house requirements. It also launches enhanced mobile app features and a Summer anniversary campaign ahead of 35 new stores this year.
Cost Savings: Dual pricing eliminates credit card processing fees; low-stock alerts minimize waste; online ordering allows restaurant operators to get rid of pesky third party commissions Customer Engagement: Loyalty programs and CRM tools enhance customer retention. This change reduced wait times by 30% and improved order accuracy.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). An analysis of insurance claims processed in 2024 compared to 2023 shows a 4.4
With evolving technology, bar owners now have access to cloud-based, mobile-friendly, and AI-powered solutions that improve efficiency. Whether it’s managing high-volume orders or simplifying cash flow with dual drawers, Lavu is built to handle it all.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more. As of 2024, over half of U.S.
From self-order kiosks to real-time kitchen display systems, digital solutions are reshaping the way these restaurants operate. Here’s how technology is making it possible in 2025: Self-Service Kiosks : Reduce order wait times by 40%, shrink queues by 25–40%, and increase average check sizes by 30%. The impact?
Restaurant can improve its table turnover rate by implementing various strategies, such as streamlining the ordering process, expediting meal preparation, and ensuring prompt table clearing. When the server initially comes to the table, drinks should be ordered. Within ten minutes of ordering the drinks, food should be ordered.
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. Automatic Updates: No manual updates or downtime – systems update seamlessly.
Key benefits: Track customer behavior (order frequency, visit times). Pay attention to these critical data points to better understand your customers: Customer Behavior Order frequency Visit times Preferred items How to use it: Create personalized promotions and time them strategically. Create targeted promotions and loyalty programs.
Introduce wine pairings or tasting events with online booking options. Leveraging Private Dining & Events with Online Booking Many restaurants have underutilized space that could generate additional revenue through private events. Consider: Using event management software to streamline inquiries, bookings, and deposits.
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