7 Shifts

NOVEMBER 1, 2022

For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. This could be exciting drinks, a great happy hour, family-friendly promotions, or a fantastic menu that people can't help but try. Local office workers who need healthy, quick lunch—and vegan options.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2020

Menu - Your menu page is one of the most important pages of your restaurant's website. Rather than uploading a PDF of the menu, create a text-based web page for it. This method is mobile-friendly and makes your menu easily searchable. Can customers see menu items without zooming in on a PDF?

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

JANUARY 7, 2021

Your marketing plan is your year-long guide to seek opportunities in public holidays and cultural events; it’s your marketing budget that will help reduce risk and minimize overspending; it’s your insights into customer behavior and trends; it’s your pièce de résistance to serve up a great experience and achieve your financial targets.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Open for Business

MAY 16, 2024

Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. A standalone menu page.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Goliath Consulting

SEPTEMBER 7, 2023

Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Beyond basic information, include detailed menus, daily specials, and an events calendar. Local SEO also benefits from: Regularly updating Google My Business listings.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

OCTOBER 1, 2022

Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Users should easily access the menu, book a table, and click on the phone number or other links without pinching.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

NOVEMBER 7, 2023

If you’re not marketing yourself online or devising a powerful local search engine optimization (SEO) strategy, how are they going to find you? Facebook is also a good place to showcase events or exciting promotions. That’s because 41 percent of people prefer to order food online rather than in-store.

Marketing 199

Marketing Social Media SEO Front of House 199

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). Before choosing a food delivery service, catering company, restaurant to have dinner, or venue to celebrate an event, people weigh all options. The menu is focused on the preferences of local consumers. And here’s why.

SEO 52

SEO Social Media Customer Service Customer Experience 52

Goliath Consulting

AUGUST 24, 2023

Create an appealing and user-friendly website that showcases your restaurant’s menu, location, and contact information. Invest in search engine optimization (SEO) to ensure your restaurant appears prominently in local online searches. Invite them to try your menu and share their experiences with their followers.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

NOVEMBER 30, 2021

Make it Easy to RSVP for an Event. During the winter season, there are many opportunities for events. If you plan on throwing a holiday party or hosting another type of event at your restaurant or bar this holiday season, think about using a QR code on your flyers or table tents. Link to your Holiday Menu.

Social Media 199

Social Media Seasonal Menu SEO Online Ordering 199

7 Shifts

OCTOBER 23, 2020

They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Restaurant Engine

OCTOBER 11, 2023

Get a Free Consultation » #5: Embed Reviews with Your Menu Items Your next step to including reviews on your restaurant website is to head to each of your individual menu items. The best thing you can do here is look for reviews that mention specific menu items. Then, add those reviews to your menu item pages.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 222

Marketing SEO Front of House Website Management 222

Modern Restaurant Management

DECEMBER 10, 2020

Keeping websites up to date with fresh content and complete restaurant information including menus, hours of operation, and address can improve SEO (Search Engine Optimization). Focusing on local SEO. Local SEO is an effective digital marketing strategy that can increase the visibility of a restaurant in local search results.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

JUNE 23, 2023

Consider a variety of different topics, including: Products : Highlight unique offerings, such as seasonal menu items or special ingredients, that can entice audiences to experience your brand for the first time or encourage customers to return and try something new. The key is to match the right storyline with the right media outlet.

Franchise 177

Franchise Franchising Marketing Social Media 177

Next Restaurants

DECEMBER 2, 2020

Much like adjusting your menu with new offerings, you want your restaurant’s website to change gradually over time, as well. People are hungry, and if they want to find a cool, new place to eat, they’re going to need to see your menu and pictures of your dishes. Search Engine Optimization (SEO). It’s an ongoing process.

SEO 140

SEO Fine Dining Back of House Point of Sale 140

Ken Burgin

AUGUST 6, 2023

A well-structured FAQ also improves search engine optimisation (SEO) by containing keywords and phrases that potential customers use in search queries. Are there choices for children on the menu? What is the menu for light meals and snacks? Do you host events or live music nights? Can I pre-order and pick up my drinks?

Dietary Restrictions 60

Dietary Restrictions Book Events Customer Service 60

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. Encouraging Event Excitement. Finally, don’t be afraid to use colors to promote events.

Marketing 172

Marketing Social Media SEO Customer Experience 172

Restaurant Engine

FEBRUARY 22, 2023

Because of this, it’s basically the open door to your restaurant and your menu. For example, if you’re having an event, create a landing page for it with details, images, videos, and a call to action. Hopefully, you’ve managed your SEO well, and your website lands high on search engine results pages.

Website Management 110

Website Management Social Media SEO Email Marketing 110

Tableo

JULY 13, 2023

Here are some major advantages of working with a pro: Custom design: A website developer can create a design that is specifically tailored for you in order to reflect your restaurant’s brand identity, ambiance and menu. making it look good also on mobile), and possibly could even give you some tips on SEO optimization.

Website Management 73

Website Management SEO Online Ordering Hiring 73

Modern Restaurant Management

MAY 28, 2021

Spearheading promotional events. Managing SEO. Especially now, when more people are ordering food online , a marketing manager can help to make sure every menu item has an appropriate photo and your digital ordering system is running smoothly. Researching current marketing trends. Optimizing your website and social media pages.

Social Media 215

Social Media Website Management Mobile Ordering Food Order 215

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Your goals can range from increasing foot traffic to promoting new menu items and building brand awareness.

Marketing 52

Marketing Email Marketing Restaurant Law Coupons 52

Next Restaurants

OCTOBER 31, 2019

As they scan reviews and browse your menu, they make a choice based on the strength, or weakness, of your online presence. Post regular, timely content to keep your channels relevant on trending topics and events. Browse the calendar to create custom posts for national events and holidays. Focus on Local SEO.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

7 Shifts

MAY 23, 2024

We’ve studied what makes the 20% of restaurateurs successful and categorized them into essential categories, including optimizing your menu, providing unforgettable experiences, hosting events, and improving takeout. When done right, menu engineering can grow your sales by as much as 15% !

Social Media 195

Social Media Loyalty Program SEO Email Marketing 195

Modern Restaurant Management

OCTOBER 31, 2019

They range the gamut from loyalty points ( Fivestarts ) to local events ( Restaurant Week ). Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Focus on SEO. A few initial steps before you contact an SEO company include: Defining your niche (i.e. Newsletter Sign Up.

SEO 101

SEO Social Media Email Marketing Point of Sale 101

Sling

JULY 4, 2021

Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Contact a local SEO business or go the DIY route instead. 8) Invite Local Media To A Special Event. Organize a VIPs-only special event and invite local media to attend.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Cheetah

JANUARY 27, 2022

Essential modules – Restaurants today need career and popup announcement features to support different events, promos, and open positions. Digital menu – An interactive digital menu and on-table QR codes allow dine-in customers to review the menu comfortably on their own devices without concerns for hygiene.

Social Media 78

Social Media 2022 Website Management Online Ordering 78

The Restaurant Times

SEPTEMBER 22, 2021

After you have mastered the menu, location, and interior, it is now time to make your website complement it. A detailed menu page is undoubtedly one of the most crucial features of a restaurant website. SEO aids in the visibility and attraction of visitors to your restaurant’s website. Source: Starbucks website.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Lavu

NOVEMBER 27, 2019

Menu customization—If you offer multiple sides, different condiments, or other specialty additions, you can customize your menu to feature all that’s available. Then, update customers on your location, menu changes, daily specials, and limited-time offers as you like. Digital Menu Displays. Local SEO targeting.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

The Restaurant Times

NOVEMBER 17, 2022

pop-up restaurant at a bar, make a specific and branded menu just for the event. Merge styles and ideas for the menu with your venue. . Just as you prepare for unexpected events by having a lawyer you can call, so should you plan for an event you are putting together months ahead of time.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

JANUARY 18, 2022

To be clear, this is not the same as Search Engine Optimization (SEO), which is the process of making the information and copy on your website more accessible and optimized for search engines to crawl, index, and understand. Menu Engineering . Using menu engineering data in your marketing efforts can have tangible benefits. .

Marketing 52

Marketing Social Media SEO Email Marketing 52

Next Restaurants

JUNE 30, 2021

I recommend collecting statistics on popular and little-demanded formats, menu options, and ingredients. Then study why exactly this format and menu is in demand (for example, is it a cultural feature or a seasonal trend). In non-touristy locations, it is better to offer unusual ingredients and seasonal dishes as an additional menu.

Bar 97

Bar Seasonal Menu Advertising Restaurant Law 97

Restaurant Engine

AUGUST 9, 2023

Have employee events. Make sure your customers know this by posting it on your menu or even signs around the restaurant. tweet this) It’s vital that you have a modern, thorough website that renders well on mobile devices, is optimized for SEO (search engine optimization), and provides an excellent user experience.

Compost 52

Compost Recycling Website Management Employee Relations 52

Restaurant Clicks

NOVEMBER 5, 2017

Private dining, event & catering lead generation optimization. SEO – Search engine optimization. Post a contest to name a new cocktail for the upcoming seasonal menu. The winner gets their name in the menu and a gift card. SEO – Search Engine Optimization. So having basic knowledge of SEO is a must.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

SEPTEMBER 16, 2020

Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Blaze Bullock, SEO Strategist, Blaze Digital Marketing. They'll likely post about the event tagging you and your restaurant, driving more traffic and their followers to come visit you in the coming days and weeks.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Marketing4Restaurants

FEBRUARY 27, 2020

Easter Vegan Menu. Be playful with your menu. Add chocolate as a key ingredient to some of your menu items. These are just one of the many things we discuss with our SEO plus customers, Aside from keeping the website up and running, we also look for opportunities on big holidays. Playboy Bunny Moulds.

Marketing 81

Marketing SEO Download Book 81