Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

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2025 Sustainability Social Media Customer Experience 322

The Rail

MARCH 7, 2023

By Sarah Jarosz, Contributor Social media has revolutionized how businesses market their products and services, and restaurants are no exception. Whether you're a small, local restaurant or a large, chain restaurant, social media can be a powerful tool to help you attract new customers and build brand awareness.

Social Media 299

Social Media Customer Experience Small Business Influencer 299

Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. How important is social media promotion for the brand and guest engagement? JA: Social media is huge for us.

Franchising 221

Franchising Franchise Social Media Influencer 221

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. It's an active marketing tool.

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Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 31, 2024

Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. I’ve also taken surveys on social media and asked people what they wanted to see and eat. They are the ones leaving reviews and making social media posts.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

ChowNow

FEBRUARY 28, 2025

Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant. Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

7 Shifts

JULY 10, 2020

1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Set a budget ??

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Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

OCTOBER 23, 2023

Offer a Behind-the-Scenes Look on Social Media Social media platforms have become a powerful tool for marketing, and when used effectively, they can generate buzz around your fine dining establishment before it even opens its doors. In fact, Influencer Marketing Hu b stated that businesses are making $5.78

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Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

ChowNow

MAY 30, 2025

If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website.

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Ordering Loyalty Program Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Partner with other businesses Local restaurants that partner with nearby businesses can leverage each other's customers, offering promotions or joint events that benefit both parties.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 19, 2022

Leverage social media. Social media is a great tool to increase engagement. At least seven out of every 10 Americans use social media regularly. Treat local influencers to a meal. Social influencers are the new celebrity endorsement. Participate in community events.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? It can also influence their purchasing decision.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. You want to spark a craving. With that growth comes opportunity.

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Social Media Front of House Advertising 2022 264

Modern Restaurant Management

DECEMBER 18, 2024

Offering Bento Packs for individually portioned meals and a la carte buffet-style trays for customizable group settings, L&L’s catering options bring Hawaiian-style comfort food to events large and small throughout our locations nationwide. Will the social media impact for restaurants wane at all in 2025?

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Prominently advertise your commitment to these safety and health guidelines in your social media page and website. Plus, these local foodies and food bloggers will be much more affordable to partner with than top tier influencers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Local Events Increases brand visibility within the community and attracts new customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

EATER

JANUARY 11, 2022

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

Influencer 332

Influencer Social Media Employee Relations Website Management 332

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. This serves as a demo version of a guest’s visit.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

MARCH 3, 2025

Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your social media. Don’t just rely on organic social media.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

ChowNow

MARCH 21, 2025

Key customer factors that influence dining preferences, from demographics to behavior. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Lets get started and find your target audience.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Create and/or cultivate your social media presence as well. Build Social Proof. Ask for Feedback.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

Social Media 385

Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

FEBRUARY 24, 2025

Although concerns about customer sensitivity influenced pricing decisions, only 9 percent of restaurants did not change prices in 2024, down 19 percent from 2023, indicating a stronger shift towards strategic price increases. Revenue growth in 2024 was largely driven by menu price adjustments.

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2024 2023 2025 Loyalty Program 251

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

The Rail

FEBRUARY 7, 2025

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust. Special events make for good video content as well.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

OCTOBER 1, 2022

Communicate with Customers on Social Media. Meet your guests on social media. Promoting a business on social media is as easy as taking a photo of your meals and clicking the “Share” button. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2020

If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Lastly, put up a sign that says your restaurant is open and practicing social distancing. Doing these things accomplishes that and then some.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 28, 2022

So it's best to use neutral tones and small, supplementary splashes of color to make the main event shine. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense. The layout should be influenced by your logo, too.

Social Media 528

Social Media Small Business Advertising Food Order 528

ChowNow

JANUARY 23, 2025

Personalize the Customer Experience Dale Carnegie, author of How to Win Friends and Influence People , once said: A persons name is, to that person, the sweetest, most important sound in any language. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.

2025 195

2025 Loyalty Program Operations Email Marketing 195

Modern Restaurant Management

SEPTEMBER 28, 2020

For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. This ultimately influences your menu choices, because you may find that leaving certain meals off the menu will allow you to minimize leftovers. Conduct a Competitive Analysis.

Operations 553

Operations Website Management Social Media Customer Service 553

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 To start out with any kind of social media for business, planning is key. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Under the Influence. Plan Ahead. High Days and Holidays.

Marketing 440

Marketing Social Media Advertising 2007 440

The Restaurant Group

APRIL 12, 2025

Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? Imagine having a local foodie with a loyal following rave about your dishes on social media. ” Absolutely!

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Influencer Marketing Social Media Food Truck 78