Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID?

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Open for Business

SEPTEMBER 18, 2020

Now is the time to get creative, stay flexible, and build stronger authentic connections—so we worked with the experts in email marketing at Emma on a guide to personalized email marketing that resonates with today’s diners. . Easy email marketing tactics to freshen up your existing content and increase impact.

Email Marketing 158

Email Marketing Marketing Loyalty Program Download 158

The Rail

FEBRUARY 29, 2024

Whether expanding your business or seeking a better market position, relocating presents opportunities and challenges. It enables you to determine the alignment of your restaurant with the target market, potential competition, and regulatory requirements.

Restaurant Law 52

Restaurant Law Email Marketing Customer Experience Outdoor 52

Restaurant Engine

DECEMBER 23, 2020

3: Enhance Outdoor Dining. Even after the pandemic, outdoor dining is sure to stay popular. Even after your indoor dining opens, you’ll also be able to seat more people with an enhanced outdoor dining area. According to Market Watch , the pandemic has more than doubled the business of food-delivery apps.

2021 111

2021 Online Ordering Fine Dining Mobile Ordering 111

Modern Restaurant Management

OCTOBER 28, 2021

They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Carmine’s signage was in relatively small print and well off to the left of the outdoor hostess stand on a busy sidewalk. Food for Thought.

Communication 202

Communication Social Media Menu Loyalty Program 202

ChowNow

JANUARY 6, 2021

According to Constant Contact , consumers listed curbside and in-store pickup and outdoor dining as the most popular things businesses tried in 2020 – and diners now expect these options to become standard practice. Instead of helping you promote your business, they use this data to market other restaurants to your customers.

2021 148

2021 Mobile Ordering Online Ordering Download 148

ChowNow

OCTOBER 14, 2020

We got a lot of emails from DoorDash and Postmates. We didn’t have outdoor seating at that moment. Now we have a patio for outdoor dining, and we’re hoping that we’ll be allowed to serve inside soon at 25 percent capacity. I’m always on there thanking the guests and doing some marketing.

Online Ordering 148

Online Ordering Outdoor Email Marketing Social Media 148

Touch Bistro

MAY 26, 2021

Just follow our Father’s Day preparation and marketing tips, and dad will have no eggscuse not to take advantage of your Father’s Day specials. Here’s what you’re going to want to look at to get ready for Father’s Day: Menu Marketing Staff Equipment. Create an Outdoor Dining Experience. Don’t have outdoor space?

Specials 97

Specials 2021 Seasonal Menu Outdoor 97

EATER

JUNE 22, 2021

But during the pandemic, I saw plenty of restaurants adhere to bans on indoor dining and state-mandated curfews, and build impressive outdoor dining spaces. It is the law, just as state mandates for indoor and outdoor dining, limited capacities, and other social-distancing protocols were.

Restaurant Law 145

Restaurant Law Outdoor Dine-in Travel 145

Focus POS

OCTOBER 18, 2021

Recent trends show that diners are still erring on the side of caution, often choosing to eat in places with outdoor spaces or ordering takeout or delivery for off-premises dining. A restaurant loyalty program can engage diners, encourage repeat business and ultimately increase your market share.

Loyalty Program 78

Loyalty Program Point of Sale Email Marketing Coupons 78

Modern Restaurant Management

AUGUST 4, 2020

A survey by marketing firm Impact found that 54% of customers who had a negative purchase experience share it with at least five other people. In Washington, for instance, restaurants will be required to keep a daily log of customers for 30 days, including telephone, email information and when they came into the restaurant.

Cash Management 198

Cash Management 2003 Mobile Ordering Customer Service 198

ChowNow

JANUARY 6, 2022

According to Constant Contact , consumers listed curbside and in-store pickup and outdoor dining as the most popular things businesses tried in 2021 – and diners now expect these options to become standard practice. Instead of helping you promote your business, they use this data to market other restaurants to your customers.

2022 78

2022 Mobile Ordering Online Ordering Download 78

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Goliath Consulting

MARCH 2, 2019

Not every city can have an event of this magnitude, but there are lessons to learn for other major events that your city is hosting from conventions to NCAA events…even parades and outdoor festivals. This included a plan for outdoor sale of wings, hotdogs, and other stadium fare.

Events 104

Events Cash Management Email Marketing Outdoor 104

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it?

Email Marketing 228

Email Marketing Marketing Seasonal Menu Customer Experience 228

Next Restaurants

MARCH 8, 2022

These signs are great for attracting the attention of passersby, but you can take it even further and amplify their marketing power by using your restaurant chalkboard signs as a form of social media marketing. Chalkboard marketing is a cost-effective way to energize your advertising.

Social Media 122

Social Media Seasonal Menu Email Marketing Online Ordering 122

Ordyx

OCTOBER 23, 2019

You can look through Queries on Google Analytics or send out questionnaires through a specialized email marketing campaign! Make sure to jog their memories through email marketing and social media campaigns as well. ​ If you own a restaurant, bar, or nightclub, you need to be doing event-based email marketing.

Loyalty Program 52

Loyalty Program Email Marketing Social Media Customer Service 52

Gourmet Marketing

AUGUST 28, 2020

Most people have been inside for quite some time, and quarantine has left travelers yearning for the great outdoors. near your hotel, start to market that through your website, social media , advertising, and email marketing. And don’t forget to market it. If there are mountains, hiking trails, lakes, etc.

Hotels 54

Hotels Travel Email Marketing Outdoor 54

Goliath Consulting

JUNE 8, 2019

Suppliers generally have a large amount of discretion when it comes to their marketing budget and tend to favor cultivating long-term relationships. Once you have their ear, most will help you develop innovative marketing events. Is it time you elevate your beverage program into a marketing cornerstone of your restaurant?

Bar 100

Bar Email Marketing Merchandise Equipment 100

Touch Bistro

MAY 26, 2021

Marketing and Promotions. Use marketing strategies such as social media (Facebook and Instagram), restaurant email marketing , your website, direct mail, and paid advertising. The Ultimate Guide to Restaurant Marketing. Everything you need to know about social media, digital marketing, SEO, and more!

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Touch Bistro

JULY 26, 2021

Make your Labor Day plans early so that you have enough time to perfect your menu and plan your marketing promotions. Conduct market research – ask customers what they want specials they would want to see on the menu and what kinds of coupons would entice them to come in. How to Plan Labor Day Promotions. Not sure what to serve?

Specials 99

Specials 2021 Seasonal Menu Email Marketing 99

Goliath Consulting

OCTOBER 19, 2020

Architectural Digest writer Laura Itzkowitz, New York restaurants have seen a major expansion in outdoor dining space thanks to the Open Streets plan that “gives restaurant owners permission to expand their footprint onto the sidewalks and streets on the weekends provided they meet certain criteria” (5).

2021 135

2021 Point of Sale Food Safety Kitchen Safety 135

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

ChefMod

OCTOBER 6, 2021

Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Optimal Supplier Integrated Pricing Gone are the days when vendor pricing organization was done through texts or email. The other meeting happens electronically via text, email, or a website or app.

2021 52

2021 Email Marketing Front of House Cash Management 52

Modern Restaurant Management

DECEMBER 21, 2020

Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Even worse, many were forced to close permanently.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Modern Restaurant Management

JULY 30, 2021

Their growth in urban and suburban markets is impressive and is the result of great operations and focus on people development,” said Andrew Cherng, Co-Founder and Co-CEO of Panda Restaurant Group, the largest Asian dining concept in the U.S. “The market is still ripe for continued expansion and growth,” said Kapoor.

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89

RGU

OCTOBER 23, 2019

JJ Tyson Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted Fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic.

Marketing 49

Marketing Email Marketing Merchandise Retail 49

BNG Point of Sale

AUGUST 25, 2021

COVID has restricted the number of restaurant guests both indoors and outdoors, but it has shown the benefits of online and phone orders. This data also aids with marketing efforts via email marketing or texting campaigns. . Social media marketing Is a powerful and price-effective marketing strategy.

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52

Future Food

DECEMBER 15, 2020

Making the reservation was easy, the booking was re-confirmed with a personal call at 3pm and via an email at 4pm last Saturday. The food is dictated by what is fresh in the markets that day but that doesn’t stop them from planning ahead with a 70 day dry aged piece of heritage pork. Coogee in Common. Image Via Trip Advisor.

Hospitality 78

Hospitality 2020 Food Hotels 78

Ordyx

FEBRUARY 10, 2020

In return, brands are enabled to effectively engage with their audiences through targeted marketing, increase spending habits in customers, and give something in return that in turn benefits them. Some examples include: Points Program : This is the most common rewards system in the market.

Loyalty Program 52

Loyalty Program Email Marketing Point of Sale Customer Service 52

EATER

OCTOBER 1, 2020

Even with the changes with outdoor dining, fixed costs don’t really change for restaurant owners. And even though eviction moratoriums are the norm , I can’t tell you how many emails or messages I receive from restaurants that are finding their landlords to be unbendable. It’s been completely stalled.

Small Business 120

Small Business Back of House Fine Dining Email Marketing 120

Ordyx

SEPTEMBER 9, 2019

Another way would be to start collecting emails is by offering consumers a chance to enter into a free raffle to win a meal or drink on the house. ​Once the information starts to roll in, send out email campaigns and link them to your Google Reviews page, Yelp, or whatever else you may use.

Bar 52

Bar Social Media Email Marketing Events 52

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category. percent and 11.3

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Restaurant365

DECEMBER 4, 2020

Especially if you live in a region with a winter that prevents outdoor dining, the loss or reduction of this dine-in sales channel will need to inform your future strategy. With a shifting labor market, it’s more important to ensure that the staff you are hiring and training is going to stick around longer.

2021 78

2021 Operations Mobile Ordering Social Media 78