ChowNow

FEBRUARY 21, 2025

Leverage Local SEO and Direct Online Ordering When people are hungry and searching for a place to eat, they usually turn to Google. Thats where local SEO and direct online ordering come in. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Learn Some Basic SEO. Marketing with Your Customers.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO. Prioritizing Social Media.

Marketing 563

Marketing Social Media Website Management SEO 563

ChowNow

FEBRUARY 13, 2025

A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Having complete control of your brands story is how you stand out in a congested market. A well-designed website signals professionalism and legitimacy. Another great benefit?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. Send Relevant Emails. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

ChowNow

JUNE 6, 2025

That’s a significant amount of lost business tied to something you can improve on your own, but the problem is that most operators have no idea where to begin fixing the issue. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here are the four most essential areas to focus on.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. But after you generate positive reviews on these online sites, you need to showcase them on your other marketing platforms.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 130

Marketing Email Marketing Social Media SEO 130

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 2, 2022

Search engine results pages (SERPs) are an SEO term that refers to how well your website and web pages rank on Google. There are no cookie-cutter approaches to SEO. However, with that said, there are common SEO tasks that can be done to improve SEO. Ensure There Are No Technical SEO Errors.

SEO 450

SEO Social Media Reference Point of Sale 450

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 18, 2020

And to inspire you to put your experience to work for you, here is a quick guide to the Post-CV restaurant marketing themes that will help your business bounce back to profitability in the new normal – whatever that looks like. What marketing methods would you employ with a proactive mindset?

Marketing 568

Marketing Social Media Email Marketing Innovation 568

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Next Restaurants

JULY 23, 2021

As a restaurant business owner, it is sometimes difficult to juggle operating and marketing your restaurant all at once. Luckily, even beginners can easily get started with digital marketing by following a tried and true set of best practices that are used by so many others to great success. 1 Research, Research, Research.

SEO 179

SEO Website Management Email Marketing Social Media 179

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. By increasing your SEO.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Digital Marketing Digital content can take several forms, from your website to search ads and email marketing.

Franchise 450

Franchise Franchising Marketing Social Media 450

Modern Restaurant Management

FEBRUARY 12, 2021

Position your restaurant in the market. This primarily includes your phone number, address, email address and hours of operation. That means only one thing – you need to take care of local SEO and optimize your web pages for a higher ranking in search engine results. Express your values in a meaningful way.

Design 520

Design Online Ordering Mobile Ordering Reservations 520

Modern Restaurant Management

OCTOBER 31, 2019

Focus on SEO. SEO, which stands for search engine optimization, is the practice of receiving top results on Google, Bing or Yahoo for specific keyword phrases. A few initial steps before you contact an SEO company include: Defining your niche (i.e. If you want to ensure that your restaurant is busy SEO is a win, win.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

DECEMBER 12, 2024

A new neighborhood or city means a new market to explore. It might be time to update marketing materials menus, emails, and even your website to bring everything in line with your new look. Optimizing local SEO will help bring in new customers who may not have known about you before. Spend some time researching the area.

SEO 130

SEO Customer Service Social Media Email Marketing 130

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

MAY 23, 2024

In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Chowly

JUNE 18, 2025

Restaurant Marketing Truths Why Restaurant Marketing Agencies Fall Short (and What It’s Costing You) Most marketing agencies pitch pretty pictures and brand buzzwords. Marketing That Moves the Needle, Or Doesn’t Let’s be honest. Independent restaurant operators don’t just need return on investment (ROI).

Marketing 45

Marketing SEO Mobile Ordering Email Marketing 45

7 Shifts

AUGUST 26, 2021

Since 2014, Eric has interviewed more than 800 successful restaurateurs and industry experts to share stories, values, knowledge and mentorship to empower restaurant operators around the world. Company owner and podcast host Roger Beaudoin discusses a variety of topics ranging from branding and marketing to payroll and finances.

Coaching 195

Coaching Website Management Email Marketing Retail 195

The Rail

AUGUST 8, 2024

However, implementing advanced tools can provide a competitive edge, helping restaurants optimize operations and improve profitability. Plus, advanced sales operations tools also incorporate customer relationship management (CRM) functionality. These tools can automate sales processes, shorten the workflow, and capture and manage data.

Loyalty Program 130

Loyalty Program Website Management Social Media Online Ordering 130

Restaurant Engine

JUNE 14, 2025

You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Use your restaurant branding to improve not only your visuals but also your operations and procedures. Are trained and familiar with new menu items or operational changes.

Social Media 59

Social Media Email Marketing Website Management Uniforms 59

Restaurant365

NOVEMBER 19, 2019

Becoming successful in the restaurant industry is difficult but staying ahead of operational challenges is even harder. To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Here are the top 10 operational challenges restauranteurs should expect in 2020: 1.

2020 92

2020 Operations Mobile Ordering Social Media 92