Modern Restaurant Management

FEBRUARY 9, 2021

The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. You can do all the marketing in the world. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. You can also direct people to your website to see more of your Google reviews.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Touch Bistro

MAY 26, 2021

The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year. Planning 4th of July Specials for Your Restaurant. A mobile POS that you can take tableside to capture customer orders. .

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 190

Online Ordering Website Management Social Media Mobile Ordering 190

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: Give special consideration to perishable items, as these can create unique liability issues for your restaurant. Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own!

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. Why is customer retention important?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

AUGUST 31, 2023

They may even promote these special events for free via word of mouth. Here are some ways: Ask your marketing and sales team. Your restaurant marketing and sales teams will always know what selling points your customers respond to best. Conduct surveys, focus group discussions, interviews, and online polls for this.

Social Media 154

Social Media Email Marketing Influencer Events 154

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Online reservation system. Table management software.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JULY 14, 2021

In today’s tight job market, to be competitive and stay top of mind of potential hires, it’s important to launch a holistic recruitment marketing strategy to support basic recruiting functions. ones with hospitality, restaurant, cooking, etc. experience already). ones with hospitality, restaurant, cooking, etc.

Recruiting 213

Recruiting Hiring Marketing Email Marketing 213

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. Investing in technology can be a key driver of success during these challenging times.

Social Media 216

Social Media Online Ordering Coupons Advertising 216

Ken Burgin

JULY 17, 2022

Think ‘Revenue Management’, just like hotels. Create special deals to fill less popular times: these could be Sunday to Wednesday, or late November. If you haven’t heard from them, phone, text or email – this year needs more aggressive marketing. People expect to pay online, and get annoyed if it’s not available.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Twitter Ads: Best for timely promotions like lunch specials or happy hour deals , given the platform's real-time nature.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

ChowNow

DECEMBER 7, 2020

Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Refresh your menu with seasonal specials.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

ChowNow

DECEMBER 7, 2021

This first-of-its-kind feature shows customers how much they’re helping restaurants save, offering an easy way to quantify support for local restaurants and encourage repeat orders. The total score is updated every time they place a new order—demonstrating how every meal can add up to a big difference. The Diner Impact Score is simple.

Online Ordering 158

Online Ordering Mobile Ordering 2011 Website Management 158

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

2020 190

2020 Website Management Online Ordering Point of Sale 190

Deliverect

MARCH 4, 2021

In this interview JP Then, the founder of Slerp , an e-commerce platform and order management system for the UK hospitality sector, shares valuable tips and tricks for the modern omni-channel restaurant that wants to optimize their online sales channels. How has online and mobile ordering changed the restaurant industry?

Online Ordering 145

Online Ordering Mobile Ordering Email Marketing Website Management 145

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today. Loyalty program.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

BNG Point of Sale

NOVEMBER 20, 2020

The answer lies in restaurant ordering systems. This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. What is a restaurant ordering system?

POS 98

POS Ordering Mobile Ordering Online Ordering 98

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Coffee and Beverage Management. Design and Facility Management.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Restaurant Times

JUNE 2, 2020

This blog post majorly covers different marketing channels, the planning process as well as tips to increase customer retention for dark kitchens. . You must also not forget that marketing through the right channels can steady your boat during these rough times. . Use Online Referrals . Incentivize Your Customers .

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

AUGUST 25, 2021

Square appreciates that restaurants have special needs, so they created a separate solution specifically for restaurants. Their POS system allows you to manage credit card payments, take online orders and pickup orders, track your tables, customize your floor plans, and more. Online payments are at 2.9%

Email Marketing 59

Email Marketing Website Management Point of Sale Online Ordering 59

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Build your menu around what your best customers repeatedly order and optimize it for maximum efficiency. Your delivery menu needs to be focused and full of favorites.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant Engine

AUGUST 9, 2023

You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Upgrade your marketing strategy and tactics to next level your restaurant. Tip #4: Unleash Your Website Your website is your most powerful marketing feature. Offer special events or tastings.

Compost 52

Compost Recycling Website Management Employee Relations 52

Ordyx

APRIL 25, 2019

Online Ordering Online ordering has become a byword for customer convenience among many restaurateurs. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members. You can easily add a pop-up form on your website for collecting email addresses.)

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Identifying slow and peak hours to provide special offers, time-sensitive discounts, and happy hours. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

SEPTEMBER 22, 2021

No business can be successful without going online these days. In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Must-have Features For A Successful Restaurant Website.

Social Media 59

Social Media SEO Website Management Online Ordering 59