7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

Marketing 198

Marketing Loyalty Program Email Marketing Coupons 198

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 31, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 204

2024 Online Ordering Website Management 2023 204

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 28, 2021

Your Response Menu. They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Any restaurant reward or loyalty program should have this messaging included as well.

Communication 203

Communication Social Media Menu Loyalty Program 203

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

Modern Restaurant Management

FEBRUARY 2, 2022

So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Optimize Your Menu. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Clear Calls to Action (CTA): Whether it's "Book Now", "Order Online", or "View Menu", ensure the viewer knows the next steps.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Stay tuned for 7shifts’ very own relief program!

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant Engine

MAY 24, 2022

As a restaurant owner or manager, you know how important the overall consumer experience is to the success of your restaurant. For example, you can offer them customized coupons and discounts through email marketing. In addition, because you can track customer behavior, you can tailor your marketing strategy to them.

POS 59

POS Loyalty Program Point of Sale Customer Experience 59

Modern Restaurant Management

JANUARY 13, 2020

Some common areas where creating a sound process can lead to improved efficiency include: Menu audits. Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals.

2020 190

2020 Website Management Online Ordering Point of Sale 190

The Restaurant Times

JUNE 2, 2020

This blog post majorly covers different marketing channels, the planning process as well as tips to increase customer retention for dark kitchens. . You must also not forget that marketing through the right channels can steady your boat during these rough times. . Manage Reviews Consistently . Work On Your Website .

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. It may also utilize customer data to offer menu suggestions that meet the desires of specific types of customers. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Focus POS

NOVEMBER 19, 2019

You pour countless hours into crafting the perfect menu, creating the perfect ambiance, and training your staff for the perfect guest experience at your restaurant. But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Prioritize Local SEO. Get Personal.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant Engine

AUGUST 9, 2023

You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Upgrade your marketing strategy and tactics to next level your restaurant. Make sure your customers know this by posting it on your menu or even signs around the restaurant. Look into composting as well.

Compost 52

Compost Recycling Website Management Employee Relations 52

Restaurant Engine

AUGUST 25, 2021

Their POS system allows you to manage credit card payments, take online orders and pickup orders, track your tables, customize your floor plans, and more. In addition, you can also manage delivery and pickup orders which ensures you’re meeting the needs of your customers. This allows you to later market to your customers.

Email Marketing 59

Email Marketing Website Management Point of Sale Online Ordering 59

BNG Point of Sale

OCTOBER 13, 2021

They offer a wide range of hardware and software options to aid in everything from sales to management to accounting. A POS targets pinpointed messages that match customer interests, thus aiding marketing initiatives, including gift cards and loyalty programs. There are a wide array of options on the market today.

POS 52

POS Loyalty Program Point of Sale Cash Management 52

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. Generational divides.

2020 198

2020 Loyalty Program Mobile Ordering Fast Casual 198

Sling

AUGUST 9, 2023

March 2023 13 Expert Tips for Effective Employee Communication March 2023 11 Types of Job Shifts Managers Should Know March 2023 What Is Incentive Pay and How Does it Work? March 2023 What Is a Human Resource Management System (HRMS)?

Article 78

Article 2023 2022 2021 78

The Restaurant Times

OCTOBER 11, 2021

Evaluate the current market and competition. This includes components such as color palette to be used in marketing and in decoration, the fonts you’ll use for content in menus and websites, the style and content of your images, and important visuals like your restaurant logo design. Continually work toward your goals.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

Touch Bistro

MAY 26, 2021

These days, having a great restaurant app is just as important as having a great menu and atmosphere. And this number only increased during the COVID-19 pandemic – especially for those restaurant brands with a mobile loyalty program. In-app messages are also an extremely effective form of marketing. Native Mobile Apps.

Loyalty Program 52

Loyalty Program Customer Experience Download Mobile Ordering 52

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Using a handheld device like an iPad to run credit cards, manage inventory, and place orders streamline operations and fit into the limited space of a food truck. SMS Texting.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

Cheetah

MAY 1, 2020

Before the COVID-19 pandemic, restaurants that could afford it enjoyed the additional marketing and new customers outreach service these apps provided. To encourage them, launch a frequent diner loyalty program. Organize a delivery place for prepping, storing and managing deliveries. Make sure you’re equipped.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59