The Rail

JANUARY 24, 2025

By Heather Langley, Contributor A restaurant point of sale (POS) system is home to a vast amount of personal information, including customer data and payment information. Restaurant owners need to take measures to keep their POS systems safe and secure to protect both business and customer data.

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7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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ChowNow

FEBRUARY 13, 2025

For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. If customer retention is a priority consider a digital loyalty program or automated marketing tools. A Modern POS System Powers Transactions and Data-Driven Decisions Every restaurant needs a POSperiod.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Modern Restaurant Management

MAY 1, 2023

First, they typically store significant customer and employee data, including names, addresses, and credit card information. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. For example, POS systems have proven to be particularly vulnerable.

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Insurance Employee Relations Email Marketing Customer Experience 508

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line.

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Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

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ChowNow

MAY 2, 2025

What the data doesnt show is just how many of these restaurant closures come down to preventable issues, like: Poor financial management No marketing plan Lack of clarity around the restaurants concept The key takeaway here is: failure is not inevitable. Lack of Marketing and Visibility The Issue: Hoping if you build it, they will come.

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ChowNow

APRIL 15, 2025

This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A low accuracy rate means somethings off in your communication chain, whether its POS errors, rushed order entry, or unclear kitchen tickets. Restaurants that see the most success use email marketing tools.

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Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual. restaurant sales are expected to reach 898 billion dollars by the end of 2022.

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ChowNow

MARCH 27, 2025

Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. How POS integrations can help Most mistakes happen because staff are manually re-entering online orders. What Impacts Order Volume?

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Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

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7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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7 Shifts

DECEMBER 18, 2023

Manager log books Even if it’s just a shared cloud document, you need a centralized place for your managers to exchange information. This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. Management log books also cut down on confusion.

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Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Modern Restaurant Management

JUNE 1, 2021

All the necessary information will be right at your employees’ fingertips, speeding up the order entry process and making it easier to double-check for accuracy. Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers.

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ChowNow

SEPTEMBER 26, 2024

Email marketing is a powerful tool to drive repeat orders and boost diner loyalty. Not only do the majority of customers like to be contacted by brands via email according to surveys , the average Return on Investment for email marketing is $36 for every dollar spent. The only catch? Reservation or catering forms.

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Lavu

APRIL 25, 2025

How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.

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ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Many platforms also include built-in messaging features, making it easier for teams to communicate, trade shifts, and stay informed about important updates.

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ChowNow

MARCH 14, 2025

Regularly analyzing sales data and cost reports can help restaurant owners make informed decisions that improve their bottom linewithout cutting corners on quality. Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it.

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Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. This map links to state-by-state information, tools and updates covering state laws, regulations regarding closures as well as, eventually, re-openings.

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Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

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Modern Restaurant Management

JANUARY 13, 2020

By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Deploying marketing campaigns.

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7 Shifts

DECEMBER 17, 2020

Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? One of the most important steps in building your customer retention strategy is the collection of customer information. The basic information you should be collecting is first and last name, phone number, and email address.

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Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Today’s restaurant tech is well suited for growth because it ensures consistency and allows for the gathering of information from multiple stores.

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Lavu

APRIL 25, 2025

If youve ever wondered how does a POS system work , youre not alone. A modern Point of Sale (POS) system is more than just a cash registerits the central hub that powers day-to-day business operations. In this post, well break down how does a POS system works and why its essential for restaurants, cafes, and other growing businesses.

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Modern Restaurant Management

JANUARY 20, 2022

Some of the biggest disruptors will result from the increase in information technology, autonomous vehicles, automation and robotics in the kitchen, and AI chefs. As self-driving cars increasingly take over the market, other industries will have to adapt. This is just the beginning, and AI will transform every aspect of the industry.

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7 Shifts

NOVEMBER 3, 2021

According to Norton , a data breach is classified as a “security incident in which information is accessed without authorization.”. In a restaurant this can mean a number of things, but in practical terms a restaurant data breach is where guest or company information is accessed and inappropriately used. Sensitive Employee Information.

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7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. How to Address This Issue Establish both formal and informal communication channels between the franchisor and franchisee. A strong franchisor-franchisee relationship can be a thing of beauty.

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Modern Restaurant Management

JUNE 24, 2020

Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Travel Safe features are available in all 49 markets where Tripadvisor operates. In the U.S., ” Dine Brands Adds to Team.

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7 Shifts

NOVEMBER 16, 2020

When Jessie originally joined the Main Squeeze team in 2017, they used old-school Excel spreadsheets and emails to coordinate schedules with their staff. This meant a lot of time wasted through email threads discussing time off or vacation, finding shift replacements, and updating clunky spreadsheets to share out with their team.

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Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. This allows you to translate each Restaurant Week order into a chance to capture customer information and insights to stay connected and offer tailored incentives. Keep in Touch and Engage Your Guests.

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Online Ordering Loyalty Program Social Media Mobile Ordering 492

The Rail

NOVEMBER 1, 2024

Cloud POS Systems for Seamless Transactions Point of sale (POS) systems are the backbone of restaurant operations. Cloud-based POS systems like Square, Toast, and Clover help solve this problem. Social media platforms and digital marketing tools can help you manage this communication more effectively.

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Modern Restaurant Management

APRIL 2, 2020

One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business. The site will be continually updated to provide Southern Glazer’s customers with a one-stop-shop for the latest information as the COVID-19 pandemic continues to evolve.

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Employee Relations Healthcare Online Ordering Customer Service 516

Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.

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Goliath Consulting

SEPTEMBER 27, 2020

According to Rob Carpenter, founder and CEO of Valyant AI, a Colorado-based artificial intelligence company focused on QSR customer service, “AI ultimately provides an intelligent, convenient and informed customer service experience by way of improved order speed and accuracy” (5). Consistent Training and Optimal Scheduling.

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7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. An extension for restaurants using Toast POS, this feature of the popular restaurant management platform is actually for your guests as much as it is for you.

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