The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Ensure your ads are mobile-friendly and lead to a mobile-optimized website. Consider Collaborations Partner with influencers or local businesses for joint promotions.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . This is where digital marketing plays a pivotal role in building a solid customer base. This is where digital marketing plays a pivotal role in building a solid customer base. 6 Ways To Boost Digital Marketing For Your Restaurant.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. Kosta Kallivrousis is the Sales Manager at Algrano in the US.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020 192

2020 Influencer Point of Sale Food Safety 192

Restaurant Engine

JUNE 10, 2020

All you’ve spent is your time, if you are doing the posting, or what you’d pay a social media manager. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: Hashtags can also attract local restaurant bloggers, foodies, or influencers, and these people can share your info on their accounts.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

7 Shifts

MARCH 27, 2020

Manage expectations by creating a timeline for updates. Be thorough in communicating your restaurant’s closure by notifying customers through the following means: Posters/notices in your restaurant’s window Making announcements via social media Adding a banner or pop up to your restaurant’s website. Which are the most profitable?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

FEBRUARY 5, 2021

Do you take commission-free orders via your website and pay commissions on third-party marketplaces? But many times it leads to inefficiency, especially when you’re managing multiple restaurant locations. But many times it leads to inefficiency, especially when you’re managing multiple restaurant locations.

Online Ordering 78

Online Ordering Ordering Email Marketing Mobile Ordering 78

Indoor Media

JULY 22, 2020

Print marketing materials like business cards and brochures that display Yelp as your preferred site for online reviews. Link to your Yelp business page on your website and social media profiles. Insert a link to Yelp in your business emails as part of your email signature. You can request a Yelp sticker here.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Sante

FEBRUARY 24, 2020

Last 2 Weeks Left To Grow Your Wine Brand's Presence In The US Market. Sommeliers Choice Awards gathers the top wine restaurant buyers, Master Sommeliers, wine directors who have a direct influence on the US on-premise market. Managing Director and Winemaker, Wakefield Wines. Restaurant Manager, STARR Restaurants.

Marketing 130

Marketing Email Marketing 2020 Website Management 130

The Restaurant Times

MAY 10, 2021

This means restaurant owners and managers need to adopt various strategies to attract new customers if they wish to stay in business. Social media marketing is a huge field in itself. The social media manager then selects a lucky winner and presents them with a meal voucher to their restaurant. Use Email Marketing.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Focus POS

NOVEMBER 19, 2019

But if you haven’t developed a strong restaurant marketing strategy to build your customer base, all that work could be for nothing. Your strengths lie in restaurant management, not necessarily restaurant marketing, so we’ve pulled together four tips to up your marketing skills for 2020. Prioritize Local SEO.

2020 74

2020 Marketing Loyalty Program Email Marketing 74

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Furthermore, the pandemic has eliminated the need for salespeople, forcing many operators to heavily rely on website/app focused shopping.

2021 52

2021 Email Marketing Front of House Cash Management 52

Perfect Daily Grind

APRIL 17, 2023

Buying coffee Alongside this, over the past few centuries, the trade of green coffee has largely been exclusive to a small group of larger multinational importers, exporters, and roasters who dominated the global coffee market. Phil Schluter is the Managing Director at Covoya Europe. These includes market prices for coffee.

Technology 114

Technology Transportation Online Ordering Small Business 114

The Restaurant Times

DECEMBER 28, 2021

However, the market share of sushi in the UK food industry is still relatively small, so the growing popularity can be seen as the indication of growth potential in this segment. Do Your Market Research. There is no point in selling things with no market demand. Market The Food Truck. Select The Location.

Food Truck 52

Food Truck Food License Certification 52

Lavu

FEBRUARY 21, 2020

These are web-based programs that help businesses in managing their loyalty programs. A loyalty management program keeps customers engaged in a restaurant, keeping them interested in buying its products. This makes retaining customers among the most important priorities for restaurant owners and managers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

The Restaurant Times

JANUARY 14, 2022

When ghost kitchens first popped up in the restaurant industry, it appeared to be an innovative solution to many obscure problems, such as a limited job market, rising costs, and increased catering overhead. . And, over time the global market for ghost kitchens is expected to grow from $43.1 Market Your Ghost Kitchen.

Email Marketing 52

Email Marketing Online Ordering Social Media 2030 52

Sling

MAY 9, 2021

In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyalty program great. Defining characteristics of customer loyalty include: Not easily influenced by availability or pricing of other brands. But what type of system is right for your business?

Loyalty Program 78

Loyalty Program FOH Customer Service Website Management 78

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Modern Restaurant Management

JANUARY 7, 2021

Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. Video email marketing makes a lot of sense. Video Email Marketing: What is it and Why Should You do it?

Email Marketing 228

Email Marketing Marketing Seasonal Menu Customer Experience 228

Modern Restaurant Management

JANUARY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. An Uncertain Start to 2020? Download the full report here.

2020 110

2020 Point of Sale Online Ordering Consumer Goods 110

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Build and Optimize Your Website. That needs to go.

2022 212

2022 Marketing Email Marketing SEO 212

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. They also withhold critical marketing data from the restaurants they work with , which will prevent you from building a solid customer base. Get an app.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

EATER

APRIL 6, 2023

We had a huge influx of people through the pandemic whose states were closed and several big splashy restaurants imported from other cities came into our markets and got stars.” Our website almost crashed,” says Poirier. “I As one restaurant manager, who asked to remain anonymous, said, “A rising tide lifts all ships.

Fine Dining 98

Fine Dining Reservations Pricing Cash Management 98

Sling

DECEMBER 2, 2020

In this article, the management experts at Sling discuss everything you need to know to retain clientele longer and build a solid customer base for your business. The most popular — and often simplest to manage — is a point system. Cultivating customer loyalty is an essential part of making your business a success in the 21st century.

Loyalty Program 78

Loyalty Program Coupons Customer Service Website Management 78

The Restaurant Times

AUGUST 29, 2020

Gather customer feedback with a feedback management app that allows you to set immediate alerts for poor reviews, and enables better damage control measures. Therefore, restaurant operators cannot defy the influence of opinions customers to express on social media platforms. Social Media Feedback. Online Customer Surveys .

Social Media 52

Social Media Mobile Ordering Online Ordering Coupons 52

Sling

OCTOBER 26, 2020

From these examples, it’s easy to see how time theft — small and large, deliberate and accidental — can quickly add up and have a very serious and negative influence on the way your business operates. This can range from employees surfing their favorite websites to spending time on social media or shopping. Why Does Time Theft Happen?

Employee Relations 78

Employee Relations Social Media Small Business Communication 78

Buzztime Business

DECEMBER 26, 2023

They’re 3x more likely to look for photos of food than other generations, so a website update may be one of your 2024 bar and restaurant goals. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money. Save on both by making “marketing automation” one of your 2024 bar and restaurant goals.

2024 97

2024 Bar Email Marketing Loyalty Program 97

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Social Hospitality

OCTOBER 28, 2020

Market trends, industry-specific waves, and recognizing emerging customer behavior patterns are all relevant. They’re great to manage customer complaints, ask for reviews, and resolve issues. By doing so, you can elevate customer service on your website, social media, through email exchanges, and on the premises.

Hospitality 237

Hospitality Hotels Customer Service Customer Experience 237

Apicbase

FEBRUARY 29, 2024

85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 IMARC Group , 2023) A more optimistic forecast estimates a market size of $5,423.59 Business of Apps , 2024) The virtual kitchen market was valued at $34.2

2024 52

2024 Operations 2023 Loyalty Program 52

Restaurant Engine

SEPTEMBER 13, 2023

With more than half of people today saying social media can influence their restaurant choice , it’s never been more important to build a presence on social media. Social media has changed the fabric of society, and it greatly influences people all over the country. Get your free website consultation today!

Social Media 59

Social Media Loyalty Program Email Marketing Website Management 59