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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.

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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. Could you be getting more out of your QR codes?

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7 Strategies To Increase Your Restaurant’s Average Order Volume (AOV)

ChowNow

Train your staff to see it the same way, and when done right, it feels less like a sales tactic and more like great hospitality. Offering Loyalty Rewards for Larger Orders Rewards programs arent just for gaining repeat visitsthey can also incentivize higher spending per order. Instead of asking, Do you want an appetizer?

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,

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86 Your Brand Issues: How to Build Cohesive, Memorable Brands that Resonate with Guests

Modern Restaurant Management

The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan.

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How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

Restaurant Business

22, 2025 Facebook Twitter LinkedIn Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, visited Atlantic City’s Ocean Casino Resort, which just opened two new concepts from restaurateur Stephen Starr. Premium Technology Loyalty programs are growing.

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Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Two

Modern Restaurant Management

The past five years have reinforced the critical intersection of digital and hospitality in the restaurant industry. Digital not only powers seamless experiences but also unlocks guest data that can elevate hospitality across all touchpoints, both digital and in-person. Technology continues to transform restaurant operations.