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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397
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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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Best Prep for Super Bowl Off-Premise Programs

Modern Restaurant Management

With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Use data to identify popular menu items and promote them during the Super Bowl to drivesales. This can help increase sales and also encourage repeat business.

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397
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Mobile marketing for restaurants: Catching customers on the go

ChowNow

Effective restaurant marketing means reaching diners wherever they are. In today’s world, that means their mobile devices. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing?

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Unique Ways Restaurants Can Use QR Codes to Drive Sales

Modern Restaurant Management

To go contactless, customers scanned a small black and white square called a QR code on their mobile device to see a digital copy of the menu. Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. QR codes are a great way to collect data on customer experience.