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The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

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Restaurants Under Attack from Cybercriminals: How to Protect Your Business

Modern Restaurant Management

First, they typically store significant customer and employee data, including names, addresses, and credit card information. This data is highly valuable on the black market and can be used for identity theft, fraud, and other criminal activities. Restaurants are attractive targets for cybercriminals for several reasons.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

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7 Tips for Hospitality Marketing During COVID-19

Social Hospitality

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

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5 Cybersecurity Tips to Keep Your Online Restaurant Business Safe

Next Restaurants

Never Open Suspicious Email Attachments. It means affirming as a genuine entity to deceive recipients into exposing confidential information. It can be done via an email attachment from an unknown sender, which can install any ransomware or malware to pilfer the user names and passwords. Perform Background Checks on Employees.

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Growth of Modern Contactless Payments: Increasing Restaurant Profitability and Efficiency

Modern Restaurant Management

On the other side of the coin, restaurant employees would only need to manage one consolidated ordering and payment process and would have more bandwidth to deliver the experience each customer desires. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

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SpotOn Named to Fast Company’s Most Innovative Companies List 2024

SpotOn

The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants.  SpotOn is the first point-of-sale provider to offer an automated restaurant marketing solution for email and social media campaigns.

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