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Creative Ways to Announce Your Restaurant's Move to Build Excitement

The Rail

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. You can also create a video diary documenting each stage of the move, featuring interviews with staff and sneak peeks of the new ambiance.

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How Cracker Barrel chef Matt Banton is expanding the flavor portfolio

Restaurant Business

Premium Financing Explaining Crumbls franchise profitability The Bottom Line: The dessert chain has updated its franchise documents to show a median per-store net profit far better than was initially reported. " Now the structure is in place to accelerate expansion outside California, without franchising.

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Tips & Resources for Restaurants Impacted by LA Wildfires

SpotOn

Document everything If your physical location has been damaged by wildfires, document everything. Keep a detailed document listing how your business was damaged with photographic evidence. 💡 If you’re using SpotOn Marketing Assist, learn how to pause automated marketing with the SpotOn Knowledge Base.

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Reopening a Restaurant in a New Location? Don’t Skip This Step

The Rail

From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. Start by announcing your move as early as possible on all your communication channels social media, email newsletters , and in-person interactions. Transparency builds trust.

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Explaining Crumbl's franchise profitability

Restaurant Business

In April, we wrote about Crumbl , and a strange anomaly in its franchise disclosure document, showing that while average profitability per store was up, median profitability was down. In reality, there is a simpler explanation: The median net profit in the document was meaningless. By Jonathan Maze on Jul. Photo: Shutterstock.

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Tech Innovations that Simplify Restaurant Relocation

The Rail

Social Media and Digital Marketing Automation During a restaurant relocation, keeping your guests informed is critical to retaining their loyalty and interest. Social media platforms and digital marketing tools can help you manage this communication more effectively.

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Friendly's owner Brix Holdings is acquired by a franchisee

Restaurant Business

Specifically, Brix plans to expand Friendly’s, an East Coast diner chain, into Southern markets including Georgia, the Carolinas and Texas. Kohli plans to continue growing Brix’s restaurant network and will also look for more brands to acquire. Kohli started at Friendly’s as a waiter at age 15 and began operating locations in 2009. “I