Modern Restaurant Management

OCTOBER 5, 2022

Here’s how loyalty programs often pan out: A customer downloads the app. Although the average consumer belongs to 15 or so loyalty programs, they use fewer than seven. So how can you make your loyalty program stand out instead of going stale? Does that sound familiar?

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Loyalty Program Customer Experience Online Ordering Food Order 485

Modern Restaurant Management

MAY 22, 2023

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. As a result, people are dining out less frequently. Full-service dining has seen the largest decrease in patronage.

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Loyalty Program Customer Service 2023 Customer Experience 450

Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Brand loyalty has also shifted significantly, with 33 percent of consumers saying their favorite QSR or FSR brand has changed within the past year.

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Modern Restaurant Management

NOVEMBER 14, 2024

The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. menu, hours, etc.), menu, hours, etc.), Call forward actions are programmed according to what the caller may be asking for.

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Modern Restaurant Management

JUNE 3, 2025

This will also allow the operator to concentrate on the operational and menu aspects, ensuring that both customer service and menu innovation remain exceptional and continuously evolving. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound?

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Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

SEPTEMBER 12, 2024

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

JANUARY 18, 2021

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. One way to do this is by providing customers with dynamic menus, which offer recommendations based on past orders and preferences. Customers want entirely personalized shopping experiences from retail to dining.

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Loyalty Program Mobile Ordering Online Ordering Customer Experience 508

Modern Restaurant Management

DECEMBER 27, 2024

Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. Start small by choosing technology that connects easily.

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2025 Loyalty Program Email Marketing Customer Experience 275

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve Put your focus on first-party data.

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Modern Restaurant Management

DECEMBER 17, 2024

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. At the same time, it can result in consumers creating more waste if they order more than they can eat.

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ChowNow

FEBRUARY 7, 2025

This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Finding your AOV is actually quite simple. Why do bundles work?

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Modern Restaurant Management

MARCH 4, 2024

Cracking the Code of Restaurant App Usage, November 2023 ) What Customers Value RMS segmented respondents by generation, and while preferences varied, all ages placed the most value on: Exclusive deals Loyalty-based incentives Customization What They Don’t Value On the other hand, crashes or technical issues ranked as the biggest pet peeve.

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Modern Restaurant Management

OCTOBER 29, 2024

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Today’s digital consumers want more than one-way messaging.

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Modern Restaurant Management

DECEMBER 18, 2024

So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The question now becomes – how to make sense of that data and use it to elevate the dining experience. Data, Data, Data.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

MARCH 10, 2025

Are people dining out more or less? The findings tell a story of shifting behaviors, digital transformation, and a new definition of value in dining. The findings tell a story of shifting behaviors, digital transformation, and a new definition of value in dining. What’s driving their choices? The reason?

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Modern Restaurant Management

APRIL 7, 2025

Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. As the digital dining revolution accelerates, the most successful restaurant chains will be those that transform their fragmented tech landscape into unified enterprise platforms.

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Loyalty Program Mobile Ordering Customer Experience Customer Service 282

Modern Restaurant Management

APRIL 9, 2025

First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.

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Modern Restaurant Management

OCTOBER 30, 2024

"We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers. . "Value "We are seeing many restaurants, chains and independents use price value messages to win new customers and grow visits and loyalty with existing customers.

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Modern Restaurant Management

MAY 19, 2025

Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Operators had to shift—fast.

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ChowNow

JANUARY 23, 2025

At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit. Thats huge!

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Modern Restaurant Management

JULY 12, 2022

Review and Revise Your Menu Offerings. Before Restaurant Week kicks off, craft a menu that is friendly to both your bottom line and your customers. This way, you can encourage guests to return when your menu isn’t discounted while also encouraging employee retention by showcasing your kitchen team’s talents and creativity.

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ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Loyalty Program Email Marketing Online Ordering Point of Sale 195

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Restaurant Business

MAY 21, 2025

Through direct integrations with POS systems and loyalty programs, the feedback captured is not only granular but also immediately actionable.By

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The Restaurant Group

JANUARY 26, 2025

The competition in the restaurant industry is fierce, with countless dining options available. This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. Restaurant loyalty programs reward customers for their repeat visits.

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Loyalty Program Point of Sale Mobile Ordering Customer Experience 78

7 Shifts

OCTOBER 22, 2024

Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.

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Book Marketing Email Marketing Social Media 195

EATER

OCTOBER 21, 2024

PLNT Burger further incentivizes plant-based purchases by turning that data into a loyalty program, rewarding customers with free food for amounts of water or land “saved.” The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating. Congratulations. without interruptions.

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Modern Restaurant Management

JULY 28, 2022

How the customer prefers to order (for delivery, for pick-up or to dine-in). Loyalty Programs. When registering for a loyalty, your customers give you some of their information to qualify. Loyalty programs also allow you to collect behavioral data. Which of your locations the customer orders from most.

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Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

FEBRUARY 21, 2025

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Here is an example of a restaurants branded app.

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2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

MAY 2, 2025

The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. But just building an email list isnt enough.

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Modern Restaurant Management

JULY 13, 2021

Personalization is a key ingredient to dishing up a comprehensive customer experience, capturing valuable data and enabling brands to reach out to customers though several touchpoints that create the customer journey: the drive-thru, menu board, branded apps, kiosks and loyalty programs. Further, 97.2

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Loyalty Program Fast Casual Customer Experience Customer Service 531

Modern Restaurant Management

FEBRUARY 17, 2025

Depending on a guest’s allergies or dietary preferences, AI can suggest personal picks from a restaurant’s menu, for example. This level of customization not only enhances guest satisfaction but also drives customer loyalty, which is crucial in our competitive market. by about one percent.

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Loyalty Program Mobile Ordering Customer Experience Customer Service 221

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.

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Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

FEBRUARY 15, 2022

Not only do they need to be aware of challenges that kitchen staff are facing and adapt accordingly, they are also the main point of guest interaction for on-premise dining. Tocaya uses digital tableside ordering to give customers the option to quickly view the menu and reorder items without having to interact with staff or wait in line.

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Technology Loyalty Program Fast Casual Email Marketing 563

Modern Restaurant Management

FEBRUARY 24, 2025

The research stems from in-person chef interviews and a nationwide survey of more than 400 restaurant owners and operators spanning 47 states with respondents ranging from fine dining establishments to fast-casual venues, breweries, and caterers. "This Revenue growth in 2024 was largely driven by menu price adjustments.

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Modern Restaurant Management

JANUARY 17, 2024

Restaurants seeking to capture more Gen Z and millennial diners should support this fast-paced lifestyle with meaningful loyalty programs that save time and encourage return visits. To maximize consumer loyalty, divide diners into separate groups to help you speak to them directly.

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