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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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How Consumers Engage with QSRs

Modern Restaurant Management

For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week. However, households with children were more likely to frequent restaurants – three to four times a week – and more than half plan to spend between $150 and $500 each week on dining out.

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Restaurant Management: A Recipe for Success

Focus POS

A Recipe for Successful Restaurant Management. FSR magazine reports that 60 percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Technology for Successful Restaurant Management. H3: A strong loyalty program. Beat the Odds. Online ordering.

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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 204
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Here are five additional benefits to outsourcing your restaurant’s digital marketing activities: Cost Savings : Instead of hiring an in-house digital and/or social media manager, outsourcing marketing efforts to an agency will ultimately be the better investment. Think for a moment about your restaurant’s current online presence.

Marketing 204
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. They should all work together to create a smooth customer journey, from their initial search on your website to when they sit down with their meal. Download now.

Seating 221
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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. People have so many options when it comes to dining out so we need to go above and beyond. People have so many options when it comes to dining out so we need to go above and beyond.

2021 230