7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Operations 352

Operations Management Management Mobile Ordering 352

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Dining habits and options have changed in the past two years, and restaurant advertising needs to change in turn. If you don't think you need to advertise to the customers who are already at your restaurant, you're missing out on a huge revenue opportunity. Wall Murals.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. However, it can sometimes take time to get customers to respond to surveys they're given. Let your customers know their opinions and feedback matter, and that it has a direct impact on future dining experiences.

Management 185

Management Management Loyalty Program Social Media 185

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

JUNE 20, 2022

While that popularity has generated excitement about the prospect of these dining room-less restaurants, it's important to remember that ghost kitchens aren't an easy thing to pull off. There's no dining room, no storefront, no servers, and in some cases not so much as a sign. The ghost kitchen can take many forms. Kitchen Pods.

Front of House 435

Front of House Food Truck Back of House Social Media 435

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. With time-clocking software, employees clock in and out with the touch of a button. The role of a restaurant manager is always in motion. And compliance?

Management 397

Management Management Email Marketing Point of Sale 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 177

Franchise Franchising Marketing Social Media 177

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Open for Business

MAY 4, 2023

Keeping your online presence up to date, cutting wait times, and highlighting your value all make for a dining experience that feels good to guests and keeps them coming back—no matter what’s happening in the economy. Leveling up the dining experience and taking feedback seriously can turn guests into evangelists for your brand.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. These resources are designed to help you excel. Can't find what you're looking for? Let us know how we can improve this page here. 7shifts 101.

FOH 195

FOH BOH Social Media Fine Dining 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

ChowNow

JUNE 10, 2024

Here are some effective quick-wins and long-term strategies to do both: Increasing Sales Volume Relative to Expenses: Diversify Revenue Streams: In addition to dine-in and takeout, consider offering catering to bring in bigger ticket sizes. Check out this article to learn more tips to optimize your menu for upselling.

Social Media 78

Social Media Online Ordering Website Management Inventory 78

7 Shifts

JUNE 23, 2020

With COVID-19 shutting down businesses worldwide in 2020, restaurants were forced to shut down their dining rooms and pivot to off-site dining only—takeout and delivery. The second option is take-out and delivery which the restaurateur runs and controls. Pros of in-house delivery. No added fees. Cons of in-house delivery.

FOH 370

FOH Delivery Insurance Back of House 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

7 Shifts

DECEMBER 18, 2023

There’s always something else to get done, a new fire to put out, and broken things to fix. This keeps information from getting lost in the text and email shuffle. With time-clocking software, employees clock in and out with the touch of a button. The role of a restaurant manager is always in motion. And compliance?

Management 195

Management Management Email Marketing Point of Sale 195

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one. tweet this) Use it to find out what your customers want and need.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

7 Shifts

MARCH 10, 2021

The fact that 60% of restaurants fail in their first year and 80% close within five years of their grand opening is an indication that few have what it takes for long-term success. If you want to open a restaurant , or if you're going to take a fresh look at where you are in your journey as a restaurateur, you must develop a business plan.

Management 370

Management Management Small Business Email Marketing 370

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Let’s take a look at the following marketing tactics that you can use: Social media Social media is undoubtedly a popular platform for promoting your loyalty program.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Many successful brands take a different approach. They take the time to engage with their customers and take their opinions and suggestions on board.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

JANUARY 31, 2024

The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience. Accounting & finances Many owners—who take the initiative to fund and start the restaurant —expect you to keep the business open and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. to get them to order again.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. How about weeks-long dining room shutdowns? And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. When it comes to marketing, we doubled down on our digital efforts.

2021 193

2021 2020 Marketing Social Media 193

7 Shifts

MAY 1, 2020

With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. We occasionally run out of them (pizza is our main hustle!) It’s no surprise that restaurants have been hit hard during the COVID-19 health crisis. Offer meal kits ?? Carmen Hamm Owner, Picaro.

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Social Hospitality

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Open for Business

APRIL 9, 2024

Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort. When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78