7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Engagement on Social Media. The key is in the way they handle their social media.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Operations 353

Operations Management Management Mobile Ordering 353

Modern Restaurant Management

APRIL 15, 2024

Let your customers know their opinions and feedback matter, and that it has a direct impact on future dining experiences. This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant.

Management 191

Management Management Loyalty Program Social Media 191

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Dining habits and options have changed in the past two years, and restaurant advertising needs to change in turn. Neon signs beg to be photographed and can create a ton of free advertising from excited social media posters. For your restaurant, that means competition.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. The role of a restaurant manager is always in motion. There’s always something else to get done, a new fire to put out, and broken things to fix. All of that on top of the everyday tasks from scheduling to payroll to reporting can catch up to you. And compliance?

Management 398

Management Management Email Marketing Point of Sale 398

Modern Restaurant Management

FEBRUARY 10, 2023

Most diners now discover new dining places online. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. The trend indicates that your menu drives dining choices, which could mean a potential loss if your menu isn’t online or it’s not accessible on your website.

Social Media 192

Social Media Mobile Ordering Email Marketing Online Ordering 192

7 Shifts

JUNE 20, 2022

While that popularity has generated excitement about the prospect of these dining room-less restaurants, it's important to remember that ghost kitchens aren't an easy thing to pull off. There's no dining room, no storefront, no servers, and in some cases not so much as a sign. Table of Contents. What is a ghost kitchen? Kitchen Pods.

Front of House 436

Front of House Food Truck Back of House Social Media 436

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. So, how can restaurants effectively engage with their audience on social media? Think strategically about where to place them on your menu.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Think about each of your customer audiences and what they’re seeking in their dining experience.

Franchise 178

Franchise Franchising Marketing Social Media 178

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 157

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 157

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. Your customers expect to receive emails from you, whether it be for order confirmations, regular updates, or discounts. This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

Modern Restaurant Management

APRIL 2, 2024

It’s been identified as an emerging dining trend – with a 2020 study by NPD Research Group finding single diners have increased their share of U.S. Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market.

Loyalty Program 146

Loyalty Program Catering Seating Email Marketing 146

Modern Restaurant Management

MARCH 25, 2022

When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs. While QR codes are a great tool for contactless service, they have a wide variety of uses, particularly when it comes to marketing. QR codes are nothing new. Direct Mail Campaigns.

Social Media 212

Social Media Email Marketing Mobile Ordering Kitchen Safety 212

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. These resources are designed to help you excel. Whether you need to brush up on your restaurant slang or you need to swap a shift, we've got you covered.

FOH 195

FOH BOH Social Media Fine Dining 195

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. But how do you get people back in the door?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. 1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Many consumers are ready to spend money and participate in the activities they missed the most during the pandemic, especially dining out with friends and family. Develop a Seasonal Digital Marketing Campaign.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share.

Loyalty Program 126

Loyalty Program Point of Sale Email Marketing Customer Experience 126

Open for Business

MAY 9, 2024

From transforming your space into an outdoor retreat to making the most of occasions like Father’s Day and Pride Month, there are several ways to elevate your dining experience, attract new guests, and boost your bottom line this season. Just make sure you have a plan for handling any challenges mother nature might throw your way.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one. With video content, you can also leverage YouTube along with your social media strategy.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. In fact, 22% of millennials believe offers and promotions on social media encourage them to visit a website. Consider some organic or sponsored social media posts.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. Thankfully, it’s never been easier to provide your customers with an engaging and educational dining experience than it is today, thanks to modern technology.

Social Media 199

Social Media Customer Experience Email Marketing Online Ordering 199