Modern Restaurant Management

APRIL 15, 2024

Let your customers know their opinions and feedback matter, and that it has a direct impact on future dining experiences. This can be done through several methods, such as email communications, social media postings, or even through verbal communication at the restaurant.

Management 192

Management Management Loyalty Program Social Media 192

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1. Owned by Doordash.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

Modern Restaurant Management

FEBRUARY 10, 2023

Most diners now discover new dining places online. Some 41 percent look up restaurants on social media before deciding to make a reservation or visit. The trend indicates that your menu drives dining choices, which could mean a potential loss if your menu isn’t online or it’s not accessible on your website.

Social Media 193

Social Media Mobile Ordering Email Marketing Online Ordering 193

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Employee communications tools When it comes to employee communications, texting and phone calls get the job done. Having a secure, business-centric communication tool allows you to share schedules and announcements instantly. And compliance?

Management 195

Management Management Email Marketing Point of Sale 195

ChowNow

DECEMBER 2, 2020

When looking for ways to grow your sales, look no further than restaurant email marketing. For the average business using this tried and true communication method, every $1 spent results in $42 earned, according to Litmus. . This makes email a great way to stay top of mind. Step 1: Build your email list.

Email Marketing 78

Email Marketing Marketing Online Ordering Social Media 78

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 224

Marketing Social Media SEO Website Management 224

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Build Social Proof.

Customer Experience 212

Customer Experience Email Marketing Social Media Online Ordering 212

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. Check us out on social media. These resources are designed to help you excel. Whether you need to brush up on your restaurant slang or you need to swap a shift, we've got you covered.

FOH 195

FOH BOH Social Media Fine Dining 195

Modern Restaurant Management

JUNE 29, 2021

Now that the pandemic is finally under control, summer travel is underway, and people are able to get out and be social. Many consumers are ready to spend money and participate in the activities they missed the most during the pandemic, especially dining out with friends and family. Develop a Seasonal Digital Marketing Campaign.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one. Communication and engagement work to make great relationships and loyal customers.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Now, you can resurrect your dead times and build a new stream of revenue through innovative technology providing messaging that appeals directly to each consumer on a personal level. However, as the clock strikes 6 p.m. Surprisingly, 88 percent of U.S.

Seating 178

Seating Innovation Marketing Loyalty Program 178

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Clover - Restaurants

MAY 10, 2024

A June 2023 study by PYMNTS found 62% of restaurant consumers use Google to search for restaurants, making it the top online source where people find dining information. Digital marketing efforts like social media, email marketing, pay-per-click advertising, and search engine optimization can help you build a strong presence online.

Marketing 52

Marketing Email Marketing Social Media POS 52

7 Shifts

MARCH 10, 2021

The CDC offers several steps you can take to reduce the risk of illness for your customers, employees, and your community while building trust. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. How about weeks-long dining room shutdowns? And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. When it comes to marketing, we doubled down on our digital efforts.

2021 193

2021 2020 Marketing Social Media 193

Culinary Cues

JUNE 16, 2020

For nearly four decades the job of cook dominated the media and served as a major point of conversation and entertainment for guests of all ages and socio-economic backgrounds. Is the relationship of food and dining much less important to all stakeholders? Now – start to build on anticipation. [] COMMUNICATE FREQUENTLY.

Social Media 285

Social Media Entertainment Email Marketing Customer Experience 285

7 Shifts

MARCH 10, 2022

7shifts provides a cloud-based team management and scheduling solution, allowing owners and managers to schedule restaurant employees , approve shift trades, and communicate with staff from one easy-to-use mobile app. Team Communication. Top Restaurant Management Apps. Try 7shifts for Free. Apple | Android. Apple | Android.

Management 195

Management Management Operations Point of Sale 195

Open for Business

APRIL 9, 2024

When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Partner with a Local Community Initiative. Get Social with Digital Marketing.

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

Modern Restaurant Management

MAY 19, 2020

Restaurants play an important role in our lives and in our communities; often where we celebrate birthdays, graduations, first dates, and major life moments. They provide much more than food, they provide nourishment and create communities. Restaurants must build trust, communicate safety and clearly establish value.

Guest Recovery 186

Guest Recovery Kitchen Safety Food Safety Email Marketing 186

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 199

Marketing Email Marketing Loyalty Program Point of Sale 199

The Restaurant Times

AUGUST 29, 2020

As restrictions are now easing in many regions, operators are slowly beginning to reopen their dine-in restaurants. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 213

Loyalty Program Email Marketing Online Ordering Employee Relations 213