7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Social Media. Stunnin' (feat.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

MAY 31, 2023

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

MAY 31, 2023

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Beef Up Your Online Presence.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

SEPTEMBER 16, 2021

Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. Switching from a fast-casual concept to fine dining can allow for a nice change of pace. Delegating Responsibilities.

Management 370

Management Management Document Hiring 370

Modern Restaurant Management

DECEMBER 30, 2020

The arrival of colder weather probably means the end of outdoor dining in many parts of the country. Still, survey data from the National Restaurant Association offers hope that many diners will maintain current on-premises (outside dining) habits through the winter. Marketing Moves to Make Now. The end is now in sight.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Let me walk through a few of these changes. Be Driven by the Right Data.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. Conduct a survey through your email marketing, text messaging, website, and social media channels. Communication and engagement work to make great relationships and loyal customers.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

MARCH 10, 2021

The CDC offers several steps you can take to reduce the risk of illness for your customers, employees, and your community while building trust. Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. Marketing is an integral part of every business plan.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

JUNE 29, 2021

Many consumers are ready to spend money and participate in the activities they missed the most during the pandemic, especially dining out with friends and family. As more people are vaccinated and eager to gather with family and friends again, restaurants have an opportunity to promote their menus for either dine-in or carry out.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Culinary Cues

APRIL 26, 2020

Having your chef walk through the dining room and connect with guests is a way to make customers feel special and provides an opportunity for them to ask serious questions about the menu. There is so much to think about, so many decisions to make, and so much angst about what the future holds. Everything helps.

Guest Recovery 313

Guest Recovery Kitchen Safety Customer Service Food Safety 313

7 Shifts

SEPTEMBER 20, 2022

How to Serve in a Fine Dining Restaurant : Fine dining restaurants tend to offer elaborate food at higher price points, with attentive, often formal service. Learn more about the ins and outs of restaurant management or brush up on your marketing know-how. Let us know how we can improve this page here. Table of Contents.

FOH 195

FOH BOH Social Media Fine Dining 195

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Can you give dine-in related employees other tasks to do that will benefit your business and ensure that they don’t lose their income? Do you have takeout packaging in stock?

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

OCTOBER 21, 2020

Raise your hand if your 2020 marketing plan included messaging about wearing a mask. How about weeks-long dining room shutdowns? And when it comes to those marketing plans, 2020’s lessons will, at least, provide good advice for 2021 and the years to come. When it comes to marketing, we doubled down on our digital efforts.

2021 197

2021 2020 Marketing Social Media 197

Culinary Cues

JUNE 16, 2020

Is the relationship of food and dining much less important to all stakeholders? Dining out was unavailable and we got by, we re-introduced ourselves to cooking at home and dusted off those skills that had been dormant, or added some new ones that had here-to-for not existed.

Social Media 288

Social Media Entertainment Email Marketing Customer Experience 288

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Open for Business

APRIL 9, 2024

When guests know they’ll get extra benefits every time they dine at your restaurant, they’ll be incentivized to return consistently. Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. It may require some patience, though.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Next Restaurants

JUNE 30, 2020

According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. . One mode of communicating is through social media.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

Management 397

Management Management Kitchen Safety Front of House 397

Cheetah

APRIL 23, 2021

In this fourth and final chapter of the Ghost Kitchen 101 series we look at the marketing strategies that empower ghost kitchen brands, help increase their online visibility and enable them to crush the competition. Luckily, marketing in the digital world is just as diverse and evolved as in the physical world. Reading Time: 6 minutes.

Email Marketing 148

Email Marketing Social Media Online Ordering Customer Experience 148

The Restaurant Times

AUGUST 29, 2020

As restrictions are now easing in many regions, operators are slowly beginning to reopen their dine-in restaurants. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Partner with a Local Community Initiative. Get Social with Digital Marketing.

Loyalty Program 215

Loyalty Program Seasonal Menu Social Media Email Marketing 215

Open for Business

NOVEMBER 21, 2022

Communicate with guests. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. For starters, the dining room should have: A warm, appealing vibe for guests. To deliver the best dining experience possible, the right CRM is essential. Here’s an overview of what’s available.

Technology 147

Technology Front of House Back of House Online Ordering 147

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

ChowNow

FEBRUARY 12, 2021

In fact, 80 percent of consumers rely on digital tools like an easy-to-use website and online ordering system , as motivating factors in deciding where they’ll dine. In the age of COVID-19, when dine-in and foot traffic are limited, being online is vital to maintaining your engagement with customers and boosting your restaurant’s success.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Gourmet Marketing

JUNE 9, 2020

There are multiple ways to communicate your restaurant’s reopening plans, and it’s not just by hanging an “Open” sign on your door. From marketing tactics to updated health and safety measures, below are vital communications to consider. Develop a core message. Update your digital platforms. Bottom line.

Communication 53

Communication Food Safety Email Marketing Social Media 53

Modern Restaurant Management

OCTOBER 1, 2020

Yes, dine in numbers are way down (only 27 percent of patrons have dined in since COVID-19 began, per sense360). Pick up orders allow customers the convenience of getting the food they want, without the fees, or the perception of pandemic exposure inherent to dine-in. Looking at the data proves much of what we already know.

Delivery 197

Delivery Loyalty Program Download Online Ordering 197