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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as social media marketing was becoming a powerful tool for businesses. And I love that.

Marketing 332
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Enhancing Takeout & Delivery Profitability with Smart Tech With the rise of off-premise dining, restaurants must optimize their takeout and delivery programs. Ways to boost profitability include: Using smart kitchen display systems (KDS) to streamline takeout and delivery prep.

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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

Delivery Fraud Incognia released the Gig Economy Edition of its annual Frontline Report. This edition ranks the top fraud challenges faced by global food delivery and ride-hailing companies in 2024. The fraudster then likely resold the items to double their profits. Top Five Spirits Category by Revenue Vodka sales flat totaling $7.2

Delivery 221
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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

Key data points: The demand for takeout and delivery has slightly outpaced the demand for dining in. 28 percent of consumers say they are ordering takeout and delivery more frequently than last year. Among delivery apps, DoorDash is the clear favorite. 67 percent of Gen Z have used social media to decide on a restaurant.

Pricing 251
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MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations

Modern Restaurant Management

New data from the National Restaurant Association’s 2025 Off-Premises Restaurant Trends report highlights how off-premises dining has become both a consumer preference and business essential, with the convenience and availability of takeout, delivery, and drive-thru now deeply embedded in everyday life.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

Customers are increasingly paying attention to the overall experience and sharing their feedback online, whether for dine-in, delivery, or pickup. The data collection process focused on key areas such as dining frequency, spending habits, tipping behavior, preferences for takeout versus dining out, and food delivery services.

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Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

People can’t order from you if they can’t find you, so be everywhere including social media, Google Maps, and third-party marketplaces. Make sure your hours of operation are current and consistent on your website, social media, and your voicemail message. Deliver on Delivery. Keep Your Menu Fresh.