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How to Prepare Your Small Business for the Holiday Season

Get Beyond

Holiday prep for a small business is no joke! While most businesses can expect a healthy small business holiday surge, you can make the best of it with the right prep. Consult last year’s sales information, website data, and social media metrics to see if there’s anything you can immediately improve on.

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Weathering the Storm: Small Business Expert Weighs In on Next Best Steps

Modern Restaurant Management

Yelp's Small Business Expert Emily Washcovick has years of experience helping small businesses survive and thrive, particularly in times of crisis. Learn why she says now is "a time to really look back on the business and plan for the future." and how they can best reach you.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

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How to Get Started With Restaurant Email Marketing

Touch Bistro

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

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The Complete Guide to Creating a Winning Restaurant Newsletter (+Real Examples)

7 Shifts

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. Benefits of Having an Engaging Newsletter for Your Restaurant Business. It helps in business promotion.

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How to Set Up Online Ordering for Restaurants

7 Shifts

The easiest way to get your food out there is by partnering with a third-party delivery app. While easy, this way ends up costing more in the short term, does not contribute to long-term growth, and can end up hurting your business. What are the benefits of self-operated delivery for restaurants? Join the Marketplace ??