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Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price.

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How to Calculate and Increase Customer Lifetime Value at Your Restaurant

ChowNow

In this article, you’ll learn: A simple formula to calculate customer lifetime value at your restaurant Why increasing restaurant customer lifetime value leads to more stable business growth How to use CLV insights to build loyalty and strengthen customer retention What Is Customer Lifetime Value (CLV)? At least once a quarter.

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How to Find the Target Market for Your Restaurant

ChowNow

Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? How to Research and Identify Your Ideal Customers Now that you understand the key factors that give you a broad definition of your target market, the next step is gathering real data to pinpoint exactly who your ideal customers are.

Marketing 195
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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts.

Franchise 221
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

So much data is generated at every point within a restaurant, whether fast casual or fine dining. In 2025, we anticipate more restaurant brands will develop their own white-labeled digital wallets in partnership with companies like Ansa to provide customers easy-to-use payments with the added benefit of personalized loyalty incentives.

2025 419
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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. If employees were heading back to the office, they were definitely getting their corporate dollars worth! This was the only fast-food sales channel that saw positive traffic compared to the previous month.

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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

Nearly half (47 percent) of diners say they engage with loyalty programs at least once a week, up significantly from just 34 percent in 2023. To improve retention, operators are focused on technology that delivers structured onboarding programs, leadership development, and real-time feedback tools.

Pricing 251