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The restaurant industry is fast-paced and demanding, with constant pressures to deliver excellent service while managing operations smoothly. Balancing staff needs, customer expectations, and resource constraints can quickly overwhelm staff and management alike. Streamlined processes mean fewer last-minute crises for everyone.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
In todays digital-first dining culture, having a strong socialmedia presence isnt optionalits essential. For restaurants, socialmedia marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and socialmedia contests.
These digital moments reflect a profound truth: a single negative cleanliness experience can severely undermine customer trust and impact perception of your entire brand for years. The areas that most significantly impact customer perception deserve special attention. Clean bathrooms communicate volumes about your overall operation.
While the family-owned and operated firm has evolved from a public relations boutique into a full-service digital and design agency, their main vision has remained: helping food companies tell their stories and connect with the right audiences.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. The service industry truly saved my life. We’ve been there.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, socialmedia platforms, and review sites. This means most customers search for unbranded terms like “best seafood restaurant near me” rather than searching for restaurants by name.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers.
Yelp is introducing a slew of new AI-powered updated tools designed to help restaurant operators be more efficient as well as improve the overall dining experience. In the coming months, AI-powered analytics will summarize feedback and trends over time to inform future operations.
Tableside caviar service A prosciutto cart An authentic kaiseki tasting experience and members-only Japanese whiskey lounge Tableside s’mores These are just a few examples of ways restaurants across the country are hoping to attract guest by elevating the dining experience and creating a vibe highlighted by superior food and presentation.
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In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
Socialmedia, online reviews, and delivery platforms make digital branding just as important as physical branding. We wanted it to feel high-end but also lively and social. For instance, your menu needs to have the same voice as your socialmedia. Nuance also extends to the service.
This doesnt mean cutting corners and sacrificing the customer experience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. A good labor cost percentage to shoot for is between 20%-30% , depending on your service style and local wage laws. Are you overstaffed on slow days?
Operators are leaning into four types of AI—Artificial Intelligence, Generative AI, Conversational AI, and Predictive AI—to streamline operations, reduce waste, and personalize the guest experience in ways that weren’t possible just a few years ago. During peak hours, popular items stay stocked.
Think of your Yelp rating as your social credit score. Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. If it’s outdated, it’s costing you new customers.
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customerservice.” I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. This can be both verbal or non-verbal.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Youre not just managing food and staff, youre battling slim profit margins, high operating expenses, and constantly changing customer preferences. And with the often-repeated stat that the restaurant failure rate is sky-high, its no wonder so many operators feel like theyre one bad month away from closing. So why the disconnect?
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. Alsodont sleep on socialmedia as a customerservice tool.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging socialmedia profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.
As a restaurant manager or operator, you are the driving force in productivity – leading your staff and keeping customers happy. Many restaurant operators juggle multiple locations, and adding managers adds another link in the chain of command to manage. A “totally satisfied” customer contributes 2.6
In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.
Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. TikTok-To-Table : As soon as August arrived, so did a wave of consumer obsession for socialmedia’s viral “Cucumber Salad” trend.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
In the end, restaurant groups can turn managing multiple offices into a competitive advantage by focusing on these key areas, which will drive customer happiness and the business forward. It ensures process consistency and simplifies operations across multiple sites. Online Ordering Platforms: These systems give customers convenience.
These versatile flours allow chefs to experiment with textures and flavors, offering creative options that resonate with health-conscious customers. Socialmedia buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness.
Hospitality vs. Service Though often used interchangeably, hospitality and service arent the same. Service is about accuracy and efficiencytaking an order, delivering food, clearing a table. In a world of automation and fast-paced service, hospitality remains your restaurants most humanand most powerfulasset.
. – Noah Glass, Founder & CEO of Olo The pandemic was a transformative period for the restaurant industry, leading to significant changes in how both restaurants and consumers operate. The customer's needs always come first, even though my prices continue to rise. Technology continues to transform restaurant operations.
Restaurant operators searching for something versatile that will cross the dayparts need to look no further than their breakfast menu as waffles have been breaking out of the morning. Also, with its versatility across day parts, operators don’t have to bring in additional SKUs for new menu innovations. Waffles saw a 15.4
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over socialmedia. At the same time, Kahn was working on revamping the simple syrups, developing them in house and creating flavors like habanero, ginger and lavender to add complexity and more customization to the margarita lineup.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. The power of social proof. Reviews give your restaurant the credibility it needs to attract new customers on a daily basis. Make sure its prominently placed so customers dont have to hunt for it. We all do it.
This final edition of Modern Restaurant Management (MRM) magazine's Research Roundup for 2024 features news of operator challenges and priorities, delivery trends, wages and hourly worker considerations. As operators look to bolster these two key areas, they’re also closely watching employee training and guest preferences.
And operators who don’t have one at all are missing out on a huge opportunity to tell their restaurant’s story, connect with new customers, and distinguish themselves from other restaurants in their area. When done well, it creates a bond that conveys comfort and confidence, turning customers into loyal customers for years to come.
In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.
If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Online ordering and delivery apps.
AI is reshaping how customers discover and decide where to dine, so restaurateurs can no longer avoid its significant impact on customer attraction. Role of AI Search in the Restaurant Customer Lifecycle AI search engines go beyond traditional search because they prioritize relatable and conversational queries.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
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