Remove Customer Service Remove Email Marketing Remove Merchandise
article thumbnail

‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” The service industry truly saved my life. We’ve been there.

Marketing 332
article thumbnail

Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Running a successful full-service restaurant isnt just about serving great foodits about maximizing profitability in ways that go beyond the standard revenue streams. Here are some untapped areas of profitability that full-service restaurants can leverage. Exclusive early access to new menu items via email or push notifications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable

SpotOn

Quick-service restaurants—like cafes, fast food, and fast casual—are estimated to have decent profit margins with lower food and labor costs. And sit-down operations tend to struggle the most because of more complex menus and service models. Here are the speculated profit margins for each restaurant-type. Labor costs.

article thumbnail

MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. Louis, Chicago, New York, Pittsburgh, Washington DC, Miami, Denver, and Detroit.

Delivery 221
article thumbnail

Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 568
article thumbnail

Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

Every restaurant’s mission is to get customers in the door and then keep them coming back for more. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. Locale: Consider the cultural identity of your restaurant’s location and the community ties customers may have.

article thumbnail

Five Ways for Restaurants to Thrive When Offices Reopen

Modern Restaurant Management

The return of high-value customers with large business orders is a big opportunity for restaurants. Merchandise new take-out procedures that will make customers feel more secure — such as curbside pickup and mask and glove requirements. Take payment digitally or over the phone, and email receipts to avoid handling paper.