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There was a time when 70% of F&B employees didn’t receive training for customer service. Without the right training, even the best menu or ambiance can fall short due to poor service, leading to dissatisfied customers and lost revenue. A well-structured restaurant training program will let you turn this around.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
With nearly every organization today adopting digital transformation strategies, many companies are focusing on providing more digital solutions to customers. Why Is Humanization So Important to a User’s Experience? Create Personalized Experiences A lot is being said when it comes to personalization in marketing these days.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. Each country has its own rules and customer preferences, so we must be strategic. Experience is great, but notr equired. JA: Social media is huge for us.
This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Is the experience in jeopardy? There are problems, right now, without answers.
We remain more committed than ever to supporting these vital businesses—the backbone of local economies and communities—by providing training and resources to build business resilience, as well as championing and spotlighting our industry across all our platforms.”
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” We also pay close attention to the food left behind on the plate when a customer leaves. It’s important to pay attention to what customers want.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. A strong restaurant brand goes beyond a logo.
To always, continuously search for ways to improve the guest experience. This is why it is crucial for owners to have a system of best practices to follow so they can maximize necessary restaurant operations, reduce overhead costs , and help provide the best quality of service to customers. Establish Training Programs in Detail.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Sales: 80% of sales typically come from 20% of clients. Thats huge!
However, persistent labor shortages are pushing restaurants to explore automation and artificial intelligence to streamline operations – from kitchen management to customer service – to alleviate staffing pressures while also enhancing efficiency.
However, as we surge forward, it's imperative to highlight what's missing from today's dining experience and identify the qualities that elevate a great manager to give the next level service assisted by AI, required to succeed in this new environment. What's Lacking in the Dining Experience?
Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns.
Hes also become a self-appointed champion for those independent restaurants, which frequently end up with lines of customers out the door after Lee posts a positive review. From training for a fight, to food that you have to buy, to training equipment, you pay for all of that. Ive always viewed myself as a small business.
Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Virtual brands are also a fun way for established brands to connect with new audience segments and experiment with branding. Virtual Brands are Influencer Magnets.
Typical restaurant KPIs involve monitoring costs around food, labor and supplies, pricing adjustments, table turnover rates during peak periods, customer wait times, promotion effectiveness, brand sentiment on review sites, and training completion rates. Define the one or two KPIs most critical for your top growth goals.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability. This might seem like a small detail, but it plays a big role in the overall delivery experience and significantly impacts customerexperience. What Impacts Order Volume?
In today’s fast-paced dining world, guest satisfaction goes beyond just great food—it’s about delivering a seamless experience. When guest expectations are sky-high and every table turn counts, how quickly a team responds – both to guests and to each other – can significantly shape the dining experience.
But beyond its legal necessity, ensuring compliance with employment laws is critical to shaping a better experience for employees and customers alike. Instead, they should see it as an opportunity to start an important conversation about the employee experience. Restaurants face a multifaceted compliance situation.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Train your staff to build other taking points.
But what do customers want from the drive-thru experience and how can QSRs better meet those needs? Guests have high expectations for their drive-thru experiences. Customers want seamless interactions where their orders are taken correctly the first time. Brands should first examine their customer journey and pain points.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Encouraging repeat visits from loyal customers? Or bring in a wave of new customers who havent tried your place yet?
Whether it’s the history of the town where the restaurant is located, the family that owns the operation, or the heritage of a certain ethnicity – sometimes these influences set the stage for a menu and what it represents. PLAN BETTER – TRAIN HARDER. Destiny and tradition create expectations that are hard to argue with.
As restaurants hire new employees, they are finding it more difficult to come across experienced workers who can also train other team members. Here I will walk through actionable tips to help you train employees and understand the basics of liquor licensing as your restaurant bounces back: Renewing Your Liquor License. ID, Please?
But if you learn from failures and misfortunes as we have, those experiences can spur you to even more success. Know Everything about Your Potential Location You want to be in a high-traffic area and the business should have a great ingress and egress for customers. My first KFC franchise burned to the ground.
What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews. Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world.
However, spending the time to create a handbook will help create the desired culture, as well as save time and money (helping to avoid employee turnover as 36 percent of employees say they quit because they wish they had better training, legal action, safety concerns). Elements from the ServSafe Certification. Safe food preparation.
From the rise of Instagram food bloggers and selfie walls to paying outrageous prices for the #SaltBae experience , consumers are now expecting restaurants to deliver an experience beyond flavor. In a world still recovering from a pandemic and economic crisis, consumers long to escape into experiences of delight and togetherness.
It’s the first impression most customers will have of your restaurant. Restaurant operators who neglect their Google Business Profile are missing out on the 62% of customers who turn to Google when looking for a place to eat. This is ChowNow customer, Maple Block Barbecue’s Google Business Profile.
QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.
Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. In many cases, controlling labor costs is less about cutting people and more about scheduling smarter and cross-training your existing employees.
We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.
This is where real, hands-on experience becomes invaluable. Operational Empathy: Understand the Core One of the most significant ways my background has influenced my strategy as a COO is through operational empathy. These efforts will significantly contribute to a stronger market position and loyal customer base.
But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach. Customers now expect restaurants to offer takeout, and those that do it well can turn it into a powerful driver for long-term success.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
From planning the move to training new staff and maintaining quality across locations, you’ll find valuable tips to help ensure your expansion is a success. Look at your financials — steady profits, a loyal customer base , and strong staff retention are all signs of readiness. Don’t rush the hiring process.
By Tracie Johnson, Contributor A restaurant is a destination, an experience , and a reflection of the cultural moment -- not just a place to eat. Understanding a rapidly changing landscape characterized by rising costs, evolving customer habits, and an increasing demand for originality is critical to success.
Does the energy feel flat, and the customers look bored. Get some fresh customers through the door and start the neighborhood talking about whats happening in your restaurant again. You need ideas that will wow new customers and get the regulars excited to come back in.
This being said, take a look at the restaurant where you work and begin to dissect the experience. What have they experienced and how are they able to build a customerexperience with the knowledge that they have? If you are a chef – what are you doing to teach and train and create real contextual experiences for staff?
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Its not just about looking good (though that is a part of it); its about creating an emotional connection that shapes the entire customerexperience.
How can you keep customers returning to your restaurant when so many choices exist? This stresses the need for customer retention programs. Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. It increases the restaurant sales and builds a loyal customer base.
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