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One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”
Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Showcase the Atmosphere Atmosphere plays a big part in a restaurant experience.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. Everyone knows marketing defines the brand promise and operations should deliver it. Everyone knows marketing defines the brand promise and operations should deliver it.
Thanks to these technologies, tasks such as ordering food and paying bills can take place on a self-service basis. In quick-serve restaurants, staff can focus on preparing food rather than taking orders. Security : Compared to cellular, public Wi-Fi can be insecure, which puts customer data at risk.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. Although dynamic pricing is a staple in industries like travel and hospitality, its application in fast food is uncharted territory. Happy hours make customers happy.
Pre-packaged meals, made-to-order sandwiches, fresh salads, and even hot food bars are no longer afterthoughts—they're part of a growing meal strategy. Consider Buc-ee's, the Texas-based gas station chain whose food selection is so popular that it inspires resale markets and fan pages. Data from the U.S.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
As digital transactions become ubiquitous, businesses across all sectors are embracing innovations that reshape the way they interact with customers. According to Statista , the global online food delivery market size was valued at $151.5 According to Statista , the global online food delivery market size was valued at $151.5
Your menu plays a vital role in your business marketing. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. Optimize Menu Design for Customer Behavior A menu is often one of the first things a guest interacts with when entering a restaurant, right after taking in the atmosphere and interior.
Michael Parlapiano, Managing Director of The Culinary Edge, shares with Modern Restaurant Management (MRM) magazine how restaurants and food brands can adapt to these generations’ evolving preferences. They love exploring ethnic flavors and street food, making every meal an adventure. What can restaurants learn from this?
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. After all, this business is all about people with customers at the forefront of decisions being made. So how do you thrive in a customer-driven competitive market? The industry is projected to reach $1.2
The way people find and connect with food has changed over the years; Gen Z, especially, is driving that shift. They discover new spots online, make decisions fast, and care just as much about the story behind what they’re eating as they do about the food itself. He wasn’t just there for the food.
Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. Casucci, Founder & CEO at Thought For Food & Son. Casucci, Founder & CEO at Thought For Food & Son In what ways has foodmarketing changed since Thought for Food & Son was founded?
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Today’s diners expect more than just good food—they seek environments that captivate, connect and surprise.
Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. "The conversation between employees and customers is a rich resource of actionable insights. . "If
Scaling an artisan food business is no easy feat. Many small food businesses reach a critical point where they must decide whether to remain small and exclusive or expand into wholesale, manufacturing, and broader distribution. Food safety and compliance also become increasingly important.
Nowadays, running a successful restaurant takes more than great food and good service. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. I have a varied background in sales, marketing, and HR. After making my decision, I also signed up to be a food delivery driver.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
“Through expansive experiences that inspire our guests paired with the ambiance of the space and the food on the plate, we’re setting new standards for the industry and creating truly spectacular moments for all who enter our restaurants and bars.” That’s where the NEXT Flavor Report comes in.
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. . At the same time, U.S.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs.
As diners become more health-conscious and adventurous, food trends and restaurant strategies are shifting to align with these preferences. These versatile flours allow chefs to experiment with textures and flavors, offering creative options that resonate with health-conscious customers.
Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.
There are automated food labeling systems that make it easier for businesses to stay in compliance. There are even light-based decontamination technologies to help keep food contact surfaces or clear liquids safe. As a restaurant manager, maintaining food safety is your number one responsibility. So, how exactly do you do that?
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Personalization Through Data Today’s consumers want experiences tailored to their preferences, and the hospitality industry is rising to meet these expectations.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Fast food and casual dining are currently seeing higher traffic. Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
For restaurants, social media marketing is more than just posting food photos. Its a strategic tool to attract new customers, build brand loyalty, and create memorable experiences that keep people coming back. Respond to DMs, thank customers for tagging you, and acknowledge both compliments and complaints.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. ” A Year of Challenges U.S. ” A Year of Challenges U.S.
By finding unique ways to incorporate ingredients and cultural traditions, restaurants can not only strengthen their offerings and satisfy guests but also go a step further to create a sense of belonging and respect within a community, inspiring customers to keep coming back.
This experience ignited a fire in him, leading him to leave a successful career in nonprofit and consulting to helm Fast Fresh, parent company of Bee Healthy Cafe and Nature's Table. What was your journey into the food industry and how does your previous business experience translate to what you do now?
No longer are customers relying solely on traditional keyword-based searches for terms like “restaurant near me”; instead, they’re using natural, conversational language to find exactly what they want. Customers often browse Instagram for aesthetic appeal and real-time updates before deciding where to dine.
Learn about the rapid growth of Ron''s Mac Bar and how the brand uses viral marketing and a business model that prioritizes efficiency and customerexperience in this video from the team at UpFlip.
Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-foodcustomer. It can suggest new foods that you might like to try.
With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. It's essential to create a mobile-optimized website that not only showcases your restaurant's ambience and menu but also provides a seamless user experience.
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