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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”

Marketing 490
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Turning Tables with Video Testimonials: A New Recipe for Restaurant Marketing

Modern Restaurant Management

Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Showcase the Atmosphere Atmosphere plays a big part in a restaurant experience.

Marketing 450
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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Below are five key approaches we at Groucho’s Deli have successfully implemented to attract and retain Gen Z customers.

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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
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No More Siloed Thinking: Why Marketing and Operations Need to Eat at the Same Table

Modern Restaurant Management

In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. Everyone knows marketing defines the brand promise and operations should deliver it. Everyone knows marketing defines the brand promise and operations should deliver it.