Goliath Consulting

SEPTEMBER 7, 2023

With technology evolving at a rapid pace, the way customers engage with eateries has undergone a drastic transformation. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

Modern Restaurant Management

JUNE 19, 2023

Through my 20-plus years of experience working in the foodservice and franchising industry, I’ve observed that for QSR brands to position themselves for growth in these types of spaces, it’s critical to emphasize brand recognition and consistency as you continue to grow your footprint.

Mobile Ordering 188

Mobile Ordering Sports Travel Customer Experience 188

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Customer information is the personal information of each of your customers.

Loyalty Program 208

Loyalty Program Mobile Ordering Email Marketing Online Ordering 208

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Next Restaurants

OCTOBER 9, 2019

Your point-of-sale (POS) system should evolve as your customer base transitions into more of a “cashless society.” Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. Personalized experience Enhanced outreach. As a restaurant owner, customer satisfaction should be your number one priority.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

Modern Restaurant Management

DECEMBER 21, 2023

BrewLogix sees consumers of craft beverages moving from a “consumption creates the experience” mindset to an “experience creates consumption” mindset. They look for experiences that include craft beverages rather than viewing consumption as the end game. Craft beverage consumers have evolved.

2023 123

2023 2024 Insurance Employee Relations 123

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 188

Loyalty Program Merchandise Mobile Ordering Fast Casual 188

Modern Restaurant Management

FEBRUARY 27, 2024

“As in any good relationship, consumers expect honesty and reliability when they seek out businesses online,” said Damian Rollison, Director of Market Insights at SOCi. ” Brands still stuck in the past and not optimizing their online profiles may lose out on significant market share. Were there any surprising results?

Online Ordering 188

Online Ordering Consumer Goods Customer Service Customer Experience 188

Modern Restaurant Management

JULY 27, 2022

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Think What Would Incentivize Customers to Join. Share an experience. Loyalty Lessons Learned.

Loyalty Program 203

Loyalty Program Mobile Ordering Online Ordering Customer Experience 203

Modern Restaurant Management

DECEMBER 26, 2023

This past year saw the following trends: The Digital Revolution – In 2023, restaurants gravitated towards digitalization, embracing things like online ordering, mobile applications, and digital payment solutions. This helped them improve customer relationships, loyalty, satisfaction, and retention.

Dietary Restrictions 123

Dietary Restrictions 2024 Food Safety Food Supply 123

Modern Restaurant Management

MARCH 2, 2023

It can also be the enemy of payment processing cost efficiencies and the ability to deliver a satisfying customer experience (CX). Are your staff sufficiently trained in how to handle your customers? Do you meet the expectations your marketing creates? Can they order goods or services from their phone?

Operations 164

Operations Loyalty Program Mobile Ordering Consumer Goods 164

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

MARCH 5, 2021

A restaurant’s website is an important information tool for your customers. As a website developer, who has over 20 years of experience in the industry, here are a few ways I would suggest you update your website to attract business. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load.

Mobile Ordering 196

Mobile Ordering Online Ordering Social Media Customer Experience 196

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique.

Insurance 189

Insurance Food Truck Food Mobile Ordering 189

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

APRIL 27, 2021

The COVID-19 pandemic has forced thousands of traditional restaurants to transform themselves into order ahead restaurants; pre-pandemic, only 15 percent of restaurants offered curbside pickup; today, that’s up to 70 percent. Automating Order Ahead Logistics. But they lacked a piece of technology to manage it.

Ordering 171

Ordering Mobile Ordering Customer Service Customer Experience 171

Future Food

SEPTEMBER 6, 2023

In this article, we delve into practical strategies that retail precincts and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.

Hospitality 78

Hospitality Loyalty Program Retail Food 78

Future Food

SEPTEMBER 4, 2023

In this article, we delve into practical strategies that shopping centres and F&B operators can employ, considering the specific needs of different customer segments, to maximize visitation frequency and spending in a time of escalating cost of living.

Hospitality 78

Hospitality Loyalty Program Fast Casual Food 78

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Offer a Wi-Fi Exchange. Offer Delivery.

2020 94

2020 Marketing Email Marketing Social Media 94

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! In this way, QR codes not only enhance the dining experience for customers but also help restaurants streamline their operations and reduce costs.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Lavu

SEPTEMBER 29, 2023

Some owners have had to take on multiple roles themselves or hire unqualified staff, affecting the quality of service and customer experience. Regularly reviewing and adjusting your compensation and benefits packages to align with market trends is crucial. In addition, creating a positive environment is crucial.

Loyalty Program 166

Loyalty Program Front of House Mobile Ordering Customer Service 166

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. While we do live in a mobile world where smartphone pictures have become the norm, professional photography is still needed for restaurants. Making the Most of Your Marketing. Spearheading promotional events.

Social Media 218

Social Media Website Management Mobile Ordering SEO 218

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. It helps you get promotions and events into the hands of your customers. Breaking Down Subject Lines.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Are they families looking for a cozy dining experience, or Millennials seeking the latest gastronomic trend? Invest in professional food photography.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

DECEMBER 28, 2023

Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.

2024 189

2024 2023 Food Order 2013 189

Cheetah

APRIL 26, 2021

Food trucks are an excellent way for operators to leverage new location, market, and brand opportunities and raise a new kind of restaurant industry out of the ashes of the old one. Obviously, the menu, brand, marketing, and many other factors need to be considered. Throughout 2021 the market worth is expected to reach $1.4

Food Truck 148

Food Truck Delivery 2021 Mobile Ordering 148

Modern Restaurant Management

JUNE 3, 2021

Data findings in the series have offered insight into customer expectations to support restaurant brands as they navigate through the health crisis and continue to move forward through the recovery. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers.

2021 189

2021 Fast Casual Mobile Ordering Guest Recovery 189

7 Shifts

SEPTEMBER 6, 2022

And the market is growing, estimated to reach $1.2 Adults are always tired, so if you park a mobile concept serving caffeinated beverages (especially near colleges and offices), customers will certainly come. This is a great idea if you want to capitalize on the growing Bubble tea market. Farmer's market fresh.

Food Truck 195

Food Truck Food Seasonal Menu Mobile Ordering 195

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Execution will play a pivotal role in building customer trust and ensuring today's diners remain loyal." Mixed take-out bag.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 189

SEO Social Media Website Management Online Ordering 189

Restaurant Engine

DECEMBER 28, 2022

When it comes to your restaurant website , you want to put your customer first. Design your website and add features that will enhance the overall customer experience. Putting your website visitors first is vital if you want to convert customers into diners. 3: Customer Reviews. 4: Online Ordering.

Mobile Ordering 105

Mobile Ordering Online Ordering Customer Experience Customer Service 105