Remove Coupons Remove Loyalty Program Remove Point of Sale
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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

Not all restaurants have seen a dip in sales as a result—Chipotle, for example, reported a surge in sales in spite of the fact that the chain has raised regular menu prices twice and delivery prices three times since August 2020. Rewards for Loyalty. percent and food-away-from-home (restaurant) prices have increased 3.6

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. But QR codes offer much more than a pathway to a menu on our phones. Include social media in your digital marketing strategy.

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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

To answer that question, Revenue Management Solutions (RMS) examined two factors: the impact of price increases on QSR sales performance and consumers’ perception of value. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced. Have We Hit a Price Ceiling?

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Avoid simply churning out content for the sake of building presence on an app.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Happy hours can be a great way to increase foot traffic and boost sales for restaurant and bars. Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Not only does it attract customers during slow times , but it also boosts sales and encourages people to come back.