The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Up the personalization ante by providing QR code ordering.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

JUNE 24, 2020

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. Update Online Ordering Technology.

Online Ordering 231

Online Ordering Ordering Coupons Social Media 231

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 185

Loyalty Program Mobile Ordering Social Media Customer Experience 185

Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

Loyalty Program 208

Loyalty Program Customer Experience Social Media Online Ordering 208

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 178

Loyalty Program Merchandise Mobile Ordering Fast Casual 178

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).

2024 189

2024 Loyalty Program Food Order 2030 189

Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Customer Experience 52

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. In order to survive, restaurateurs must welcome returning customers and also strengthen new relationships to grow their customer base. First, consider adopting a touchless loyalty system.

Loyalty Program 200

Loyalty Program Customer Experience Point of Sale Employee Relations 200

Restaurant Engine

MAY 22, 2024

Knowing this can help you craft a marketing strategy to get more office workers in your restaurant over the lunch hour. It makes for not only a fast ordering process, but it allows you to get diners in and out quickly. Then, on their birthday or even their half-birthday, send them a coupon for a free appetizer, side, or dessert.

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

Modern Restaurant Management

NOVEMBER 15, 2023

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

Loyalty Program 106

Loyalty Program Mobile Ordering Website Management Online Ordering 106

Modern Restaurant Management

NOVEMBER 7, 2022

Of those surveyed, 68 percent compare prices before making a menu choice, and 67 percent know the price of the menu item they’re ordering. We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Take advantage of loyalty programs.

Pricing 199

Pricing Loyalty Program Point of Sale 2023 199

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Restaurant Engine

AUGUST 12, 2020

Online ordering is perfect for upselling customers. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it. Through online ordering. 4: Promote Your Online Ordering. Craving pizza?

Online Ordering 89

Online Ordering Ordering Loyalty Program Email Marketing 89

Indoor Media

AUGUST 26, 2020

If you can increase your Average Repair Order (ARO) you can improve your profits. Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. Choose an Email Marketing Service. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Bingage

DECEMBER 18, 2022

Customer reward programs in marketing are point-based loyalty programs that offer discounts and other incentives (gift cards, vouchers, coupons, cashback, or free or discounted products or services…) in exchange for increased customer involvement and purchase. Types of Reward Marketing. Referral program.

Loyalty Program 52

Loyalty Program Marketing Point of Sale Email Marketing 52

Bingage

APRIL 20, 2022

Customer loyalty program. Restaurant customer loyalty programs can be used to increase the customer base and boost sales, but they also have the added benefit of building relationships with customers and encouraging repeat visits. Offer coupons and discounts for new customers. Boost Social Media Presence.

Loyalty Program 97

Loyalty Program Coupons Social Media Customer Service 97

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. He knew that online ordering would be increasingly important to a restaurant’s success as this trend continued.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 143

Marketing Franchise Franchising Social Media 143

Modern Restaurant Management

JULY 6, 2022

Eating out and ordering less : As part of this overall cut in spending, consumers are simply dining out less. And, even when they do eat out, almost half of consumers say they are cutting back on the amount of items they order to offset higher food and drink prices. The Value of a Good Deal and Incentive Marketing.

Consumer Goods 192

Consumer Goods Coupons Loyalty Program Pricing 192

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. The Ultimate Guide to Restaurant Marketing.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. tweet this) Text messaging is cost-effective, and it can help improve customer loyalty while improving your bottom line. Let customers text to place an order. Customer engagement is a term you hear a lot about these days.

Email Marketing 106

Email Marketing Loyalty Program Social Media Mobile Ordering 106

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Focus POS

JANUARY 18, 2022

Incorrect orders. Cheaper than paper kitchen order tickets (KOTs ) and is more environmentally friendly. Streamlining your kitchens process will allow you to be manage your operations and allow your staff to work stress free knowing orders are in the system correctly and efficiently. Cloud Storage Loyalty. Wait times.

2022 78

2022 Technology Loyalty Program 2025 78

Aaron Allen & Associates

AUGUST 24, 2022

The Most Effective Pizza Marketing Campaigns Pizza marketing tends to have a higher-than-average marketing budget, but it doesn’t always take big dollars to create an effective promotions campaign. Here are some of the most effective pizza marketing campaigns the global pizza industry has seen. The lesson?

Marketing 52

Marketing Loyalty Program Point of Sale Mobile Ordering 52

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create An Appealing Website.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Modern Restaurant Management

JANUARY 6, 2022

Online Ordering: How Gift Cards are an Essential Piece of the Process. As the public has gotten used to the prevalence of curbside pickup and delivery, restaurants who do not offer online ordering may find they are struggling more to generate business. Experts say that the trend of ordering food for delivery is here to stay: 49.4

2022 193

2022 Online Ordering Loyalty Program Customer Experience 193

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Restaurant Business

DECEMBER 2, 2022

Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience. Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on.

Customer Experience 85

Customer Experience Loyalty Program Email Marketing Customer Service 85

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. By offering a discount, you'll encourage customers to order more and stay longer.

Loyalty Program 199

Loyalty Program Social Media Point of Sale Customer Experience 199

Restaurant Engine

APRIL 12, 2023

You may reach them through your website , social media, email marketing, word of mouth, or another type of ad. How do you get customers to order from your restaurant or dine in? Do you offer loyalty programs or other types of incentives to encourage routine visits? Sending a coupon is a good idea with this email, too.

Social Media 59

Social Media Email Marketing Loyalty Program Customer Experience 59

Bingage

OCTOBER 8, 2019

The festive season is a great time to come up with creative restaurant marketing ideas for Diwali. Here I am sharing some of the best restaurant marketing ideas for Diwali that helps you to boost your restaurant sales faster. Leverage Social Media Marketing. Offer them Loyalty. Offer Customised Coupon Voucher.

Social Media 75

Social Media Marketing Loyalty Program Workshop 75

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Restaurant Engine

FEBRUARY 9, 2022

Your customers are ordering online, now more than ever before. With an app, your customers simply pick up their phones and order quickly from your restaurant. You provide an easier ordering experience, and you’ll soon notice your orders are larger, and revenue rises. An App Puts Your Loyalty Program at the Forefront.

Loyalty Program 84

Loyalty Program Mobile Ordering Social Media Customer Experience 84