Remove Coupons Remove Influencer Remove Sourcing
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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Highlight these partnerships in your marketing materials to show your support for the community and attract customers who value locally sourced ingredients. Find influencers in your area Influencers, especially in the food niche, have loyal followers who trust their recommendations.

Marketing 195
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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.

2021 490
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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

51 percent say coupons and promotions 23 percent say increased delivery tracking abilities 16 percent say enhanced user experience on the website or app Do fees deter consumers from using third-party food ordering apps? Despite being digital natives, social media influencers are less trusted overall but still play a significant role.

2024 294
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The top factor influencing the choice to buy alcoholic drinks with take out/delivery relates to ease and safety. Valuable deals can motivate customers to try something new : 63 percent of customers have changed their mind about what restaurant to order from because of a coupon or promotion presented to them while browsing.

2020 493
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34 Restaurant Marketing Ideas: How To Market Your Restaurant in 2024

7 Shifts

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. One of the first things you should consider before offering coupons and discounts is your margins.

Marketing 195
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The future of restaurant operations: How data analytics are revolutionizing the industry

Rocket Fuel

For restaurants, that means harvesting information from internal and external sources. Point-of-service (POS) systems:  POS systems are data powerhouses, tracking information on sales, customer behavior, inventory, labor, vendor invoicing, promotional/coupon usage, loyalty programs, takeout/delivery orders and overall cash flow.