Remove Coupons Remove Franchising Remove Take-out
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10 Tips To Make Your Franchise Feel Local

Modern Restaurant Management

Many people make the mistaken assumption that franchises are not local businesses. Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community. Unfortunately, many people do not equate a franchise with a locally owned business. Local Stakeholders Create Community.

Franchise 492
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Deals Over Disses: QSR Marketing Post-COVID

Modern Restaurant Management

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. Moving beyond one-upmanship competitive marketing for consumer traffic, QSR brands must figure out creative ways to up the frequency that consumers will choose them.

Marketing 443
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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A lack of communication can take a serious toll on franchise owners, particularly in the realm of finances. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons.

Franchise 435
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MRM Franchise Feed: Krystal Refranchising and Pieology in China

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Coolgreens just turned 10 and is looking towards its future: the company has a goal of opening a total of 150 corporate and franchise locations within the next five years.

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Owning a Bar: Everything You Need to Know

7 Shifts

Buying into a franchise can be a good option because it provides support and brand recognition. You also need to be prepared to deal with any challenges that come with taking over an existing business. Whatever route you decide to take, be sure to do your research and explore all your options before making a final decision.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

That doesn’t mean, of course, that you need to use it to get the word out about your restaurant. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business.

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MRM Research Roundup: Mid-August 2020 Edition

Modern Restaurant Management

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

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