article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.

article thumbnail

How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

1 Set goals for the event ?? Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Offer free stuff ??

Events 351
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Another option for personalization?

article thumbnail

Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 398
article thumbnail

Your Complete Guide to Restaurant Marketing with Direct Mail

The Rail

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Therefore, the best place to find them is online. Tangible Impact Today, marketing is all about online ads.

article thumbnail

Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

article thumbnail

Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.